Overview of Howard Behar’s book, “It’s Not About the Coffee.” During his many years as a senior executive at Starbucks, Howard Behar helped establish the Starbucks culture, which stresses the importance of people over profits. He coached hundreds of leaders at every level and helped the company grow into a world-renowned brand. Now he reveals the 10 principles and the wisdom that guided his leadership and success. Howard will speak about a few of the principles he feels are the most important for leadership and success.
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