Digital Marketing Summit, Seattle on February 13, 2020

08:45AM – 09:00AM Registration

09:00AM – 09:15AM Conference Overview

09:15AM – 09:50AM Search 2020: From Intent to Actions and Funnel to Flywheel
Christi Olson, Head of Evangelism, Microsoft

09:50AM – 10:05AM Tea/Coffee Break

10:05AM – 10:40AM 2020 vision: customer experience and the future of marketing
Ram Narayan Iyer, World Wide Digital Lead, Microsoft

10:40AM – 11:15AM Customer centricity in digital world
Prateek Ranjan, Global Ecommerce Strategy Lead, Facebook

11:15AM – 11:50AM Marketing across borders – how to scale and not to fail
Daniela Kreiss, Head of EU Field Marketing / Amazon Incentives, Amazon

11:50AM – 12:25PM 2020 vision: customer experience and the future of marketing
Kerry Francesca Nisco Ed.D, Assistant Vice President for Marketing and Brand Management, Seattle University

12:25PM – 01:10PM Lunch Break

01:10PM – 01:45PM Good marketing starts at home – how marketing principles apply to intranet environments
Cynthia Wang, Director, Design and Digital Engagement, Market Development and Insights IBM

01:45PM – 02:20PM Social Media Content Strategies
Bill Kaczaraba, Adjunct Professor, Seattle University

02:20PM – 02:55 PM Social Media Influencers
Mandy Lozano, Chief Strategy and Marketing Officer, MiiR

02:55PM – 03:30PM Move Through the Marketing Funnel from Trial to Adoption to Loyalty
Nick Garcia, Director of Sales, Entercom

03:30PM – 03:45 PM Tea / Coffee Break

03:45PM – 04:20PM Developing a full digital demand generation engine for B2B
David Hamilton, VP, Digital Marketing, Concur

04:20PM – 04:55PM Move Through the Marketing Funnel from Trial to Adoption to Loyalty
Rob Carson, Sr. Consultant – Business Design & Product Strategy, Coppei Partners

04:55PM – 05:30PM Video Persuasion
Rick Cesari, Chief Marketing Officer, Direct Branding, directbranding.com