Design for How People Think with John Whalen

**Design for How People Think: Using Psychology to Build Better Products**

*Learn about the #sixminds and use brain science to build better products*

User experience research is a vital component of product discovery and design. We spend vast amounts of time and money designing “the” UX for websites, apps and products. But the truth is that UX isn’t a singular experience we can define. And it doesn’t happen on a screen – it happens in the mind. More specifically, the six minds.

Discover how UX is truly a collection of experiences occurring across six brain concentrations, each with their own processing styles and ideal states. And how, using psychological principles, you can uncover the conscious and subconscious needs of these six minds to appeal to users on cognitive and emotional levels.

Bring your best questions for John, as he will have a free book or two to share with the inquisitor whose curiosity sparks thought-provoking dialogue.

**John Whalen** is a green-eyed, left-handed Psychology PhD, making him (statistically at least) 1-in-a-million. He also happens to be the founder and Lead of Psychological Insights & Innovation at Brilliant Experience where he helps businesses use psychological research to strategically position their products, services, and marketing. He has a PhD in Cognitive Science and 15+ years of experience working in user research and product design with Fortune 500 companies and design agencies including Google, PayPal, Bloomberg, eBay, Cisco, Capital One, and Johns Hopkins. He is an international speaker and author of the book [Design for How People Think: Using Brain Science to Build Better Products (O’Reilly)](https://bit.ly/dfhpt).

You can find John online at [Brilliant Experience](https://brilliantexperience.com), and on Twitter [@johnwhalen](https://twitter.com/johnwhalen). Or connect with him on [Linkedin](https://linkedin.com/in/johnwhalen).