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Breakfast Buzz November: Gazillion Registered Members… Now What? – NWEN
November 4, 2011 @ 7:45 am - 9:30 am
Your membership drive is a major success. You have a gazillion members… but revenue, not so much. So what’s the plan? What’s the strategy? How do you take those members and make money? Many have tried and few have succeeded. Join us as we listen to Michael Schutzler, CEO of Livemocha discuss how he and his team took a gazillion members and turned them into a revenue machine.
Michael Schutzler is a respected business leader with more than 25 years of proven operational success in the telecommunications, enterprise software, printing, and internet sectors. He has served as an angel investor for more than a dozen companies, many with successful exits, and is the author of an acclaimed book on leadership – Inspiring Excellence. Prior to Livemocha, Schutzler led the consulting firm CEOSherpa, where he served for three years as a CEO advisor and executive coach for startups and mid-sized companies in the financial, pharmaceutical, and technology industries.
Prior to CEOSherpa, he served as the senior executive at RealNetworks responsible for global marketing, advertising sales, and managing the worldwide games division. During his tenure, Schutzler expanded the casual games business internationally, growing revenues to over $100 million and establishing the company as a dominant player in the online gaming world. As senior vice president at Monster.com, he accelerated product development and transformed online marketing for the company’s billion-dollar business. Prior to that, Schutzler served as CEO of Classmates.com, the service recognized as one of the first social networking sites. He led the company from a small, struggling start-up to a nationally recognized brand and category leader with nearly $100 million in annual revenues. Earlier in his career, he served in sales management, product management, and engineering roles in several industries throughout the US, Asia, and the Middle East.
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