Home What's Brewing? Game Changer: MS Buys Activision/Blizzard for $64B, Biggest Payday in Gaming History

Game Changer: MS Buys Activision/Blizzard for $64B, Biggest Payday in Gaming History

With three billion people actively playing games today, and fueled by a new generation steeped in the joys of interactive entertainment, gaming is now the largest and fastest-growing form of entertainment.

Today, Microsoft Corp. announced plans to acquire Activision Blizzard Inc., a leader in game development and interactive entertainment content publisher. This acquisition will accelerate the growth in Microsoft’s gaming business across mobile, PC, console and cloud and will provide building blocks for the metaverse.

Microsoft will acquire Activision Blizzard for $95.00 per share, in an all-cash transaction valued at $68.7 billion, inclusive of Activision Blizzard’s net cash. When the transaction closes, Microsoft will become the world’s third-largest gaming company by revenue, behind Tencent and Sony.

The planned acquisition includes iconic franchises from the Activision, Blizzard and King studios like “Warcraft,” “Diablo,” “Overwatch,” “Call of Duty” and “Candy Crush,” in addition to global eSports activities through Major League Gaming.

The company has studios around the world with nearly 10,000 employees. Bobby Kotick will continue to serve as CEO of Activision Blizzard, at last up until the deal closes.

Once the deal, which faces reguklatory scrutinty, is approved, the Activision Blizzard business will report to Phil Spencer, CEO, Microsoft Gaming.“

“Gaming is the most dynamic and exciting category in entertainment across all platforms today and will play a key role in the development of metaverse platforms,” said Satya Nadella, chairman and CEO, Microsoft. “We’re investing deeply in world-class content, community and the cloud to usher in a new era of gaming that puts players and creators first and makes gaming safe, inclusive and accessible to all.”

“Players everywhere love Activision Blizzard games, and we believe the creative teams have their best work in front of them,” said Phil Spencer, CEO, Microsoft Gaming. “Together we will build a future where people can play the games they want, virtually anywhere they want.”“

For more than 30 years our incredibly talented teams have created some of the most successful games,” said Bobby Kotick, CEO, Activision Blizzard. “The combination of Activision Blizzard’s world-class talent and extraordinary franchises with Microsoft’s technology, distribution, access to talent, ambitious vision and shared commitment to gaming and inclusion will help ensure our continued success in an increasingly competitive industry.”Mobile is the largest segment in gaming, with nearly 95% of all players globally enjoying games on mobile.

Through great teams and great technology, Microsoft and Activision Blizzard will empower players to enjoy the most-immersive franchises, like “Halo” and “Warcraft,” virtually anywhere they want. And with games like “Candy Crush,” Activision Blizzard´s mobile business represents a significant presence and opportunity for Microsoft in this fast-growing segment.

The acquisition also bolsters Microsoft’s Game Pass portfolio with plans to launch Activision Blizzard games into Game Pass, which has reached a new milestone of over 25 million subscribers. With Activision Blizzard’s nearly 400 million monthly active players in 190 countries and three billion-dollar franchises, this acquisition will make Game Pass one of the most compelling and diverse lineups of gaming content in the industry. Upon close, Microsoft will have 30 internal game development studios, along with additional publishing and esports production capabilities.

Level Up:

  • It’s Microsoft’s largest ever acquisition, far topping the company’s $26.2 billion purchase of LinkedIn in 2016.
  • Microsoft’s purchase of Bethesda last year led to that company’s next big game, Starfield, going Xbox/PC exclusive and cutting off PlayStation.
  • The deal is likely to face regulatory scrutiny given Microsoft’s size and the size of the deal.
  • Activision Blizzard’s franchises include Call of Duty, Diablo, Overwatch and World of Warcraft.
  • Some stockholder groups, and more than a thousand Activision Blizzard employees have been calling on Kotick to resign in light of sexual misconduct allegations embroiling the company.
  • China has become a restricted market for video games.
  • Microsoft already has a workaround with its Xcloud service, which can run games in the browser on mobile devices. The new deal gives them more content for the service.
  • On the subject of anti-trust regulation, Microsoft is counting on the fact that even with the deal, it will have less than 15% of video game industry revenue, trailing both Tencent and Sony. But regulators may choose not to look at the broad “gaming” market as a whole, and instead distinguish between mobile, console, PC and cloud gaming.  The deal will certainly strengthen Microsoft’s position in console gaming and mobile. But Microsoft trails Sony and Nintendo in consoles, and the size of the mobile ecosystem could potentially overshadow concerns. [24×7]

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