Bellevue-based T-Mobile is more “black swan” than “black sheep” when it comes to building its reputation as the mobile world’s most uncommon and innovative “Un-carrier.”
The iconic black swan represents an event or occurrence that deviates beyond what is normally expected and is difficult to predict. That description seems to fit T-Mobile president and CEO John Legere to a “T.”
In a nationwide simulcast to millions of Un-carrier customers via the web and social media, Legere unveiled Stock Up™, a first-of-its kind program that could turn millions of T-Mobile customers into T-Mobile owners—something no other publicly traded company has done before. Current T-Mobile customers (and those who switch) may now be eligible for a free share of T-Mobile stock. If current customers refer friends to T-Mobile, they can earn up to 100 shares of stocks a year.
In addition, the uncharacteristic Un-carrier announced T-Mobile Tuesdays, a new app that thanks T-Mobile customers with freebies and epic prizes, every Tuesday. T-Mobile has partnered with popular brands to thank its customers every single week, including Gilt, Domino’s, StubHub, Wendy’s, VUDU, Fandango, Legendary Pictures and Universal Pictures, Lyft and more. New gifts and partners will be unveiled every Tuesday.
T-Mobile’s also thanking customers with a full free hour of Gogo Wi-Fi on your smartphone on EVERY Gogo-equipped domestic flight—for all T-Mobile customers. That’s two-thirds (67%) of all connected domestic planes and millions of flights a year. Of course, texting on Gogo is still free for Un-carrier customers for the entire flight—but T-Mobile’s beefing it up with free in-flight messaging on iMessage, Google Hangouts, WhatsApp and Viber.
“Now, T-Mobile customers own the place!” – John Legere
“Get ready for a gratitude adjustment, America! This Un-carrier move is all about giving you a good thanking! No strings. No gotchas. Just ‘thank you for being a customer!’” said Legere. “At T-Mobile, we already wake up every day working for our customers—so I’ve decided to make it official and turn T-Mobile customers into T-Mobile owners by offering them stock. And we’re thanking customers every week with cool stuff from brands people love. For free. Every Tuesday!”
The Black Swan reference was a common expression in 16th century London where the old world presumption was that all swans must be white because all historical records of swans reported that they had white feathers. That was until the time Dutch explorer Willem de Vlamingh discovered black swans in Australia, updating the metaphor to include the possibility that Black Swans might later find they are not alone.
The Un-carrier knows it is unlikely that Verizon or AT&T will start awarding shares of stock ti customers.
“For me, there’s no higher praise than hearing a customer say they recommend T-Mobile to family and friends, so we wanted to get this right,” said Legere. “And, what better way to thank you than sharing in the future of our company?! Now, T-Mobile customers own the place!”
It costs nothing to get your shares or set up an account with T-Mobile’s brokerage partner, LOYAL3, and there are absolutely no fees to get or sell your share this year – and no fee to maintain your account as long as you’re an active customer. Your T-Mobile stock is completely free. It’s yours to do with what you want—you can hold on to it or sell it and pocket the cash whenever you choose.
Existing customers can claim their T-Mobile stock starting tomorrow, June 7, through June 21 in the T-Mobile Tuesdays app, and customers can learn more about growing their ownership when they recommend T-Mobile at www.t-mobile.com/StockUp. [24×7]
