Home What's Brewing? New Crop of Startups Follows Marketing Curve

New Crop of Startups Follows Marketing Curve

A bumper crop of new PS startups is following the contour of the social media, analytics and online market movement.

iMedExchange is a private online community for physicians, designed to foster professional and personal connections, increase productivity within the practice, and deliver career and lifestyle opportunities. iMedExchange faces some tough competition, most notably Sermo. The Cambridge, Mass.-based company, dubbed by some as “MySpace for physicians,” claims more than 65,000 doctors as part of its network.

Limeade is an employee wellness service with a twist. Instead of limiting its focus to physical health, Limeade adds emotional and professional issues to the mix. Limeade calls it a “whole person, whole population” approach that goes beyond helping workers stop smoking, lose weight, etc.

Limeade Inc. is a web-based service. Employees complete online surveys about their health, happiness and the workplace using a patent-pending assessment system. The results become a blueprint for change, empowering employees to improve their lives and employers to better support them.

LucidCommerce is dedicated to making the data that is derived from direct marketing campaigns wholly meaingful again by providing on-demand business intelligence that combines automatic data consolidation, organization, and analysis — all for pennies per order. Lucid’s Software-as-a-Service (SaaS) solution provides rapid access to standard and customized reports, as well as industry benchmarks and trends.

For direct marketers accustomed to the delays and inaccuracies of manual consolidation and the high costs of in-house data warehousing, Lucid offers a powerful solution that combines clear insights with visible results.

WidgetBucks is a leading ad network of retail and shopping widgets for online publishers, has announced $10 million in Series B funding led by Draper Fisher Jurvetson. Ignition Partners, which supplied the company’s original venture backing, also participated in the financing. The new round enables WidgetBucks — which has gone from launch to five billion ad impressions in its first eight months — to develop three strategic areas: technology to further optimize publisher earnings, global expansion to diversify publisher revenue, and team development to extend the company’s engineering, sales and marketing efforts.In May 2008, 100 million unique visitors saw a WidgetBucks ad widget served across the sites and blogs of more than 20,000 publishers. Seattle-based WidgetBucks is ranked No. 2 among niche ad networks and among the top 30 ad networks (comScore Ad Network report, April 2008). The parent company of WidgetBucks is Mpire Corporation, whose shopping trend expertise, market data relationships and proprietary technology serve as the backbone for the network. [24×7]