The Kelsey Group has been the first name in ‘Local Search’ since 1986. This week Kelsey arrives in Seattle with a conference agenda that creates the penultimate conference for local search marketers — a “must attend” for anyone who does business on a regional or market-by-market basis.Drilling Down on Local ’08 will take place at the Westin April 30-May 2.
Here’s the local lineup: Zillow.com CEO Rich Barton will speak on expanding the Real Estate ecosystem with EZAds, Seattle Times Co. SVP of Interactive Patricia Lee Smith on targeting the new urban consumer, Microsoft GM Erik Jorgensen on how MS is deeply entrenching itself in every aspect of local. Add to that Fox Interactive Media SVP Adam Bain on MySpace’s local agenda, Yahoo! GM Michael Yang on the portal’s reach across verticals; Cars.com CEO Mitch Golub on the changing dynamics of the automotive industry and YellowBook Chief Digital Officer Pat Marshall on synching up one of the most prominent IYPs with Web 2.0.
SMX Conference to Bring “Developer Day” to Seattle June 3-4
Speakng of world-class events to arrive on local shores, Search Marketing Expo Advanced, the return engagement of last yeat’s sell-out produced by Danny Sullivan’s Third Door Media, has announced that it will produce Developer Day @ SMX Advanced on June 3-4. Application developers and their managers who attend will learn best practices and practical insights on building search-friendly web applications by attending the program. SMX Advanced is being held at the Bell Harbor International Convention Center.SMX Developer Day sessions will discuss implementing search engine optimization techniques for a variety of platforms, including ASP.Net/Silverlight, PHP, Ruby, and Flash. Visit the SMX Advanced web site to see the full agenda and registration options. [24×7]