Corbis Campaigning in Ad Space and Virtual Space

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Two new creative campaigns from Corbis illustrate the iconoclastic creative mojo the stock image company is conjuring inside Seattle’s Dexter Horton building. The new “I Am Buried” campaign empathizes with the plight of over-stretched creatives. The campaign’s promotion helps alleviate the suffering of creatives’ frenetic days and late nights at the office with self-indulgent prizes from a personal assistant or shopping spree to maid service or a massage to help make their lives a little less horrible, one prize at a time.

The new integrated campaign launches in the U.S. and Canada to point advertising creatives to the online destination On the web site, people can enter the I Am Buried contest by nominating themselves or colleagues by documenting their heartless horror stories, piled up desks, tear-stained faces or ruthless interactions with bosses and clients. The campaign was assisted by Creature, a full-service creative agency based in Seattle that is literally and figuratively immersed in the I Am Buried concept.

Meanwhile in a virtual corner of the Web, Cornis has created a digital community space where those interested in art and photography can view, share and discuss imagery. Corbis’ presence in Second Life will showcase imagery from the Corbis and SnapVillage microstock collections as well as provide information on Corbis world-leading Rights Services expertise. Corbis is also planning to help create a greater sense of community amongst photography enthusiasts in Second Life by hosting in-world social events, art shows and competitions where people can share their imagery with other residents. Image licensing will not be available at this time via Second Life.

Stephen Gillett, Corbis’ Vice President of Technology (Avatar Name: Corbis Kamachi), led the design and creation efforts for the Corbis gallery in Second Life. Gillett is a well-known and highly respected online MMORPG gamer and guild master. The gallery is located on an island in a sweeping glassed-in gallery space that has specific areas highlighting imagery from different Corbis collections, as well as Corbis Motion, Corbis Rights Services and SnapVillage, an innovative new user-generated microstock web site. [24×7]

Category: What's Brewing?

About the Author (Author Profile)

Larry Sivitz is founder, publisher and managing editor of Seattle24x7, the founder of SearchWrite Search Marketing, an SEO, PPC and Social Media Thought Leader, and an SPJ award winner for Seattle magazine.