Home People Avvo Names Eric Dahlberg Chief Revenue Officer

Avvo Names Eric Dahlberg Chief Revenue Officer

Eric-Dahlberg-AvvoAvvo, Inc., the leading online legal marketplace connecting lawyers and consumers, today announced it has hired Eric Dahlberg as the company’s first Chief Revenue Officer. He will report to Avvo Founder and CEO Mark Britton.

Prior to joining Avvo, Dahlberg spent a decade in Microsoft’s Advertising & Online division, most recently serving as General Manager, where he was responsible for sales and service of digital advertising across a broad swath of media and advertising technologies.  In his role at Avvo, Dahlberg will lead the company’s growing sales organization, while providing strategic insight and support to the company’s attorney-focused product team.

“Eric brings a unique combination of sales management and proven quantitative execution to our sales and product teams,” Britton said.  “Eric’s experience will help us better understand our lawyers and how we strengthen our relationships with them, but he will also help us divine the future – envisioning sales operations, products and services that help our lawyers succeed in today’s highly competitive legal market. 

“The legal industry is one of few large categories that has not yet been fully remade by the internet, but Avvo is the company leading the charge,” Dahlberg said. “Avvo’s phenomenal growth is evidence that improved access to information, an online community of experts, and streamlined communication between consumers and attorneys can help people handle their legal matters with confidence. I am impressed with the way Avvo is simplifying access to legal services and am excited to work with the attorneys who bring Avvo’s offerings to life.”

Dahlberg has a Bachelor of Arts in Economics from Stanford University.  Prior to joining Microsoft, he worked in Finance as an Assistant Vice President at Putnam Investments.  Dahlberg lives in the Seattle area with his wife and two young children.


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