With online comparison shopping, on-site conversion tracking, keyword-based advertising, organic optimization and social media conversations all occurring at the speed of the click, today’s digital marketers have nary a nanosecond to spare if they want to stay up to speed with their advertising and SEO agencies and stay out in front of their customers
To help site owners respond quickly to leads, search queries, breaking news and daily social sentiment, Seattle’s Optify has set up a platform of applications and services under the umbrella of Real Time Marketing. Like “fly-by-wire” Website performance evaluation, marketers can get inside the cockpit of a Web flight simulator and get an eyeful of performance metrics at a glance.
“The Marketing Dashboard is the first thing our users see when they log into Optify, and we want to ensure it provides immediate and actionable information,” said Brian Goffman, co-founder and CEO of Optify. “With these enhancements, Optify customers know at a glance how their marketing efforts are performing so that they can spend more time marketing and generating customers.”
With its fully-integrated search and social media monitoring suite, Optify hopes to become the “significant other” to online marketing managers no matter where or with whom they do business, including, and perhaps especially, with in-house search and social media departments.
Optify’s Keywords application offers recommendations to identify organic keyword targets and allows search marketers features to monitor natural search rank over time. Alerts can be set up to notify a user in real time by email or on the Dashboard when keyword rank or relative rank changes.
The Pages application suggests website changes to improve organic traffic and also identifies which pages are responsible for the most visits, which keywords generate the most qualified leads, and which sections of the site are under performing. For in-house marketing departments, Optify can ensure the accountability of agency partners by tracking results 24/7.
Optify’s Twitter for Business application enables marketers to focus and track their Twitter activity for lead generation. Marketers using Optify can create campaigns around events, schedule tweets to support marketing initiatives such as product launches, press releases, trade shows and webinars, manage multiple Twitter accounts, and monitor results through Optify’s integrated Reporting application.
Optify’s Lead Intelligence and Alerts provide real time updates on individual website visitors and leads in a format similar to consumer services like Twitter and Facebook. Optify tracks visitor data including visitor company names, locations, referral and traffic sources. Optify’s Lead Scoring application enables simple-to-use but powerful rankings of which leads matter most. Alerts notify sales teams on their Optify Dashboard or by email in real time when a visitor meets specific criteria. Sales teams know who to call, when, and what to talk about. Reporting enables users to track website visitors, conversion rates and leads over time and by channel.
Measuring return on investment is critical for evaluating the success of any Web marketing campaign. With Optify’s Reporting application, users can quickly access easy to read reports to determine how well online marketing is translating into traffic, leads and customers at the individual lead level. Optify provides B2B marketers critical data and detailed reports that enable them to communicate to key company decision makers which online marketing channels are working, which aren’t, and why.
Optify is available in four Editions starting with a free 30-day trial. Paid Editions including Professional, Premium and Enterprise, are targeted to address specific needs and available on a monthly subscription. Optify also offers unlimited use of a Free Edition, targeted at companies with limited campaigns. Optify also offers qualified customers a free, customized marketing assessment at http://www.optify.net/request-demo/.
