Author Archive: Larry Sivitz

Larry Sivitz (Google) is founder, publisher and managing editor of Seattle24x7, the founder of SearchWrite Search Marketing, an SEO, PPC and Social Media Thought Leader, and an SPJ award winner for Seattle magazine.

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Amazon Web Services Outage A Dark Cloud for Instagram, Netflix, Pinterest…& Cloud Computing?

Amazon Web Services Outage A Dark Cloud for Instagram, Netflix, Pinterest…& Cloud Computing?

What happens when monstrous storm clouds like those in Northern Virginia last week battle a mammoth cloud computing infrastructure like Amazon Web Services?

The climactic, “climatic” outcome of this heavy weather was a power disruption that swept popular sites like Instagram, Netflix and Pinterest off the Web grid. Heroku, a platform provider to many startups and mobile apps […]

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Microsoft Breaches the Surface of Tablet Computing Like a Killer Whale

Microsoft Breaches the Surface of Tablet Computing Like a Killer Whale

Microsoft has breached the surface of tablet computing and reimagined the Windows computing experience in a bold, new way. Its sleek, new 10.6″ tablet PC branded Surface has emerged as “the ultimate stage for Windows.”

Company executives unveiled two Windows tablets and accessories at an L.A. movie studio press conference. The new products feature significant […]

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Will Microsoft’s Tablet Do the Star Turn in L.A.? Yammer’s $1B Buy Decision vs. “DIY” A Puzzler

Will Microsoft’s Tablet Do the Star Turn in L.A.? Yammer’s $1B Buy Decision vs. “DIY” A Puzzler

Microsoft is playing an Apple “card” from the top of the deck this week.  It won’t reveal what it’s got hidden behind the curtain, but most seem to think the quietly announced Hollywood premiere style event will unveil a Microsoft-built Windows 8 Tablet.

The “Best Supporting Players” in this screener go by the names […]

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An Honest Broker for Search Engine ‘Truthiness’

An Honest Broker for Search Engine ‘Truthiness’

 

 

 

 

 

 

 

A fixture on the Bell Harbor waterfront for the past six years, the  Search Marketing Expo Advanced conference, (or “SMX Advanced”), led by officiating Master of Ceremonies Mr. Danny Sullivan has built a reputation as the “Pro Bowl” of Search Strategy.

The  standing-room-only, multi-tracked marathon of expert panel discussions, specialty seminars, well-stocked […]

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Facebook Promoted Posts vs. Organic “NFO” – A New Face on Advertising

Facebook Promoted Posts vs. Organic “NFO” – A New Face on Advertising

We interrupt this Webcast for a late breaking social media advertising announcement.  Any resemblance  to an online advertising model you may be currently using is purely coincidental.

You now have a choice in how you can communicate your brand’s marketing message in text-based, online advertising with THE  market leader in an explosive new category […]

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Nintendo vs. Microsoft at E3, the I-405 Battle Over Controllers

Nintendo vs. Microsoft at E3, the I-405 Battle Over Controllers

Nintendo gave the world a sneak preview of its newest console in a pre-E3 presentation on its Facebook page this weekend.

The Wii U controller was made public at last year’s E3 and it will function as an extension for games through the touchscreen, but additionally will act as a tablet device that works as […]

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Welcome SMX Advanced to 5th Consecutive Seattle Sell-Out, Plus VC Angels Award $100K  in the Seattle Outfield!

Welcome SMX Advanced to 5th Consecutive Seattle Sell-Out, Plus VC Angels Award $100K in the Seattle Outfield!

Welcome Search Marketing Expo Advanced!

For the fifth year in a row, the premiere “SMX”  Search Marketing Expo Advanced Conference that is focused on “advanced training on cutting-edge topics in search engine marketing,” kicks off at Seattle’s Bell Harbor Conference Center this week. Throughout its history as a Seattle born-and-bred event, SMX Advanced has featured breakthrough […]

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Seattle Lolcats to the Rescue for the Internet Defense League!

Seattle Lolcats to the Rescue for the Internet Defense League!

If your Memorial Day weekend fun including taking in the visual extravaganza known as  The Avengers  in your local cinema (it was cooler weather for the FolkLife Festival now, wasn’t it?), you may have acquired a patriotic bias for a “league of justice” that defends the public interest with a super heroic, Hulk-like power […]

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Gamify Financial Literacy? There a Boeing CU App for That!

Gamify Financial Literacy? There a Boeing CU App for That!

Some Seattle-area high school students have a new app on their Windows, iOS and Android mobile devices, created to help teenagers better understand how to manage their personal finances. Seattle’s Slalom Consulting has partnered with BECU to develop a custom “gamification” application, which uses games to create entertaining experiences for learning, training and business activities.

Washington’s largest […]

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How to Optimize Your Avvo Profile

How to Optimize Your Avvo Profile

When Avvo burst onto the Internet scene as the first online professional directory to algorithmically score and rate attorneys, (and later, doctors and dentists), according to an empirical set of ranking criteria, the white-collar world world was spun off of its traditional axis.

In the new world order of the computer-mediated Internet, Google had already demonstrated how its […]

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