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Yearly Archives: 2001
Customer Satisfaction Should Be Instant
By Mike Lande
3.26.2001
The Internet has revolutionized the customer grievance process. Before the Web, customers that recorded a complaint could expect weeks to pass before...
eCRM – Building relationships online?
By Donal Daly
3.2.2001
Too many companies undertaking marketing campaigns focus their efforts on acquiring new customers while ignoring existing ones. In today’s competitive environment this...
B2B eMarkets: What Defines Success?
By Cris Hagen
2.19.2001
With the slowing of the economy, failed dot-coms, etc., executives might conclude that the outlook for B2B eCommerce is rather dire. Some...
Riding the ClickPath to Success
By Elizabeth Charnock
2.5.2001
There's a great disparity between online and offline transactions. Studies show that only 2% of website visitors perform a transaction vs. 50%...
Partnering Between Education and Technology
When Marty Smith graduated the University of Washington Law School in 1981 and went to work for the law firm that would eventually become...
Total-Accountability Marketing
By Tom LaPaze
1.22.2001
Ahh…the good old days of gut decisions.
Technology and today’s tighter marketing budgets have contributed to the current focus: total-accountability marketing. The detailed...
Telling the Tale of the Dot
Khody Golshan is one of a new breed of community-minded Seattle impresario. A natural promoter, he has single-handedly accepted the challenge of coaxing the...
The Internet: Unleashed
In theory, the wireless Web shouldn't be too hard to build. Start with the content that already exists on the Web, link it to...
Digital Moviemaker Does It By the Books
On its cover, the recently released book Digital Moviemaking: The Filmmaker's Guide to the 21st Century is described as "A Butt-Kicking, Pixel Twisting Vision...
