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Monthly Archives: March 2001

Customer Satisfaction Should Be Instant

By Mike Lande 3.26.2001 The Internet has revolutionized the customer grievance process. Before the Web, customers that recorded a complaint could expect weeks to pass before...

eCRM – Building relationships online?

By Donal Daly 3.2.2001 Too many companies undertaking marketing campaigns focus their efforts on acquiring new customers while ignoring existing ones. In today’s competitive environment this...