Customer Satisfaction Should Be Instant
By Mike Lande
3.26.2001
The Internet has revolutionized the customer grievance process. Before the Web, customers that recorded a complaint could expect weeks to pass before...
eCRM – Building relationships online?
By Donal Daly
3.2.2001
Too many companies undertaking marketing campaigns focus their efforts on acquiring new customers while ignoring existing ones. In today’s competitive environment this...