The effective melding of Web site and retail store, like the making of custom-fitted haute couture, requires weaving many threads into a cohesive virtual and physical fabric. The seamless stitching of Seattle’s Nordstrom between online and offline, including the launch of new Social Media features this fall, is attracting Web shoppers at both ends of [...]
Renegade venture capitalist, Paul Allen, has fired a legal torpedo at the top companies in techdom this week that has analysts scratching their heads about whether the Microsoft co-founder, VC magnate and U-boat commander has crossed the chasm of irrationality. Does Allen really want to bring the software world to its collective knees? The alternatively [...]
In a word, and a freshly-minted word at that, “Integrativity” could be the most apt marketing term to describe Seattle-based Cozi. The online family “organizing” service works to integrate the scheduling of today’s busy family members by letting moms, dads and kids synch up their activities and errands with an online calendar, shopping lists, to-do [...]
The success of Seattle’s Wetpaint has paralleled, and to a significant extent, propelled the ascendancy of Web 2.0 by answering two of the most interesting and pivotal questions about the Social Web experience. “What features make a Website a social site?” is the first one. By virtue of a Wiki-based foundation that allows collaborative document [...]
Picture the social grid of public opinion on the World Wide Web, the concourse of ideas where daily interchange about your company and your brands is transacted 24/7. Be it in the blogosphere, the Twitterverse, a product review site, a gallery on Flickr, or the many outlets of Googledom, people are typing, texting and commenting on [...]
If the first half of ”year 200o’s” first decade marked the preeminence of search engine and social media marketing on the Web, the second half stood for the era of Search Marketing Analytics, analyzing the payoff from online to offline. By revealing the best insights on Web-based performance, the epoch promises to explain how to bridge [...]
The effervescent, upwardly mobile Ms. Fox has announced that she’s leaving Zillow to become entrepreneur in residence for Seattle-based VC firm Ignition Partners. Vanessa will remain active in the search world, as a new features editor at Search Engine Land. Who’s smiling now? Vanessa Fox seems to be enjoying her new life at Zillow after [...]
“If the Google model is so successful, it seems reasonable to think that everybody should be in the Google business.” — Pixsy CEO Chase Norlin Before founding Pixsy, a media search platform that powers private label image and video search engines for website publishers, Chase Norlin virtually invented YouTube. The year was 1998 and, to [...]
Google’s Vanessa Fox and Amanda Camp are blazing a cyber-trail here in the Emerald Forest that connects Website owners from around the world with the Internet’s leading trailfinder — the Google search engine. The trailhead begins at Google’s Webmaster Central in Kirkland. On a coastal map, it’s a long way between the Bay area of [...]
When Claude Hopkins wrote the classic treatise on Scientific Advertising in 1923 he proclaimed that copywriters must acquire the most detailed knowledge of their clients’ products that is possible. Today, Hopkins would demand that Web writers, designers, producers, media planners, search optimizers and marketing managers apply the same discipline to understand the science of online [...]
