ShopTalk

All About Amazon: Why “Day 1” Will Always Be Groundhog Day

All About Amazon: Why “Day 1” Will Always Be Groundhog Day

Amazon’s CEO issued his annual Letter to Shareholders this week, an affirmation of the very best practices in fostering a forward-thinking corporate ecosystem.

The 2017 letter begins with the question Jeff Bezos has contemplated “everyday” for the last two decades —“What does Day 2 look like?”  The founder explains it […]

View Article
Real-Time Software for the On-Demand World: BoldIQ Builds It One Solution at a Time

Real-Time Software for the On-Demand World: BoldIQ Builds It One Solution at a Time

Optimizing On-Demand Air Travel, Ground Transportation, Health Care Operations, and HR Staffing  — from the Inside-Out.

Frequent flyer Ed Iacobucci was growing weary of the downtime he routinely suffered in business air travel. Instead of gaining valuable face-time with colleagues and customers, the inefficiency of airport layovers and a myriad of other logistical challenges meant costly delays.  

Was a 24-hour investment really necessary for a […]

View Article
Bad Will Hunting: DomainTools Scours for Cyber Security Threats

Bad Will Hunting: DomainTools Scours for Cyber Security Threats

For years, Seattle’s DomainTools was recognized as the go-to resource for domain profile information and Whois data.

Then, in 2014, the company made a decisive pivot into cyber security. Logic would dictate that every security investigation starts by pursuing who is behind the attack. Tracing IP routes and then understanding what other Internet resources are owned or controlled by the attackers […]

View Article
A Bird’s Eye View of Law Firm Marketing Online: Mockingbird Feathers the Nest

A Bird’s Eye View of Law Firm Marketing Online: Mockingbird Feathers the Nest

An ABA Legal Eagle “Google Connects” the New Era of PPC, CPA and ROI!

Conrad Saam has just come in from a chilly, 8-mile run, on a slate gray, Seattle winter day. The jaunt is actually a kind of A/B test, a trial run for another cold day coming up this February when he will […]

View Article
Hot Tech Jobs To Go! Seattle’s Boom in Techdom Creates a Different Kind of Life & Workstyle

Hot Tech Jobs To Go! Seattle’s Boom in Techdom Creates a Different Kind of Life & Workstyle

“The level of talent here is insane, as is the demand for that talent. Everybody needs it!” 

These are the words of one Seattleite who covers the employment climate like the rain, and whose 360-degree view of the shifting career landscape, from Lake Union to Lake Washington, is like the Space Needle. Seattle’s […]

View Article
PicoBrew: The XML of Brew-It-Yourself Craft Beer

PicoBrew: The XML of Brew-It-Yourself Craft Beer

Give someone a glass of artisanal beer and they will drink for an hour. But give them the Pico home brewing system from PicoBrew and they can re-create some of the world’s great beers, or create their own home-crafted ales, for a lifetime.

What makes the joy of do-it-yourself home beer making with Pico both […]

View Article
Marketing That’s Not Humanly Possible – A Conversation with Amplero’s CMO

Marketing That’s Not Humanly Possible – A Conversation with Amplero’s CMO

In the beginning there was Marketing — the activity and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

And lo, the practice of marketing spread across the business landscape — and it was good.

Marketing soon begat Direct Marketing, the targeting of marketing strategy […]

View Article
A Matter of Trust: OTA Is Enhancing the Safety & Vitality of the Internet

A Matter of Trust: OTA Is Enhancing the Safety & Vitality of the Internet

“Don’t be a tool!” posts the exuberant blogger, admonishing the company that makes itself the unwitting victim of a “List bomb” attack” by failing to include a CAPTCHA challenge to prevent automated email signups. Only 3% of retailers currently use CAPTCHA and only 6% use a confirmed opt-in process to validate subscriptions.

The charismatic blogger in question is a […]

View Article
Getting in TUNE with Mobile App Marketing

Getting in TUNE with Mobile App Marketing

When, in 2009, an online marketing industry forerunner by the name of HasOffers created what was the first mobile tracking software to attribute customer clicks and downloads to sales commissions and cash, the flame that would ignite an explosion in mobile app marketing was just a flicker.

The Google Play store was still […]

View Article
Start Me Up! David Harris Rocks Talent, Technology and Teamwork as Startup Advocate for the City of Seattle

Start Me Up! David Harris Rocks Talent, Technology and Teamwork as Startup Advocate for the City of Seattle

David Harris, the Startup Advocate for the City of Seattle’s Office of Economic Development, is on a mission.

This community catalyst is what The Tipping Point would describe as a “Connector” — bringing together talent, teamwork and technology — as a true agent of change.  

“Connectors make change happen. These are […]

View Article