Thursday, March 28, 2024

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The New Rules for Funding Today

By Marilyn J. Holt, CMC, Holt Capital If you thought starting the company was hard, wait until you try to raise money. The rules of engagement...

Real Design Issues: Diversification and Convergence

By Jim Brosseau Lewis Carroll captured this dialog between Alice and the Cheshire Cat in 1865: `Would you tell me, please, which way I ought to...

Smaller budgets create an opportunity to brand differently

by F. Joseph LePla Like few before it, this current downturn has taken a toll on brand and marketing budgets. Business magazines, once fat with...

Why Online? Because Interactivity Provides Powerful Brand Boost

by Dave Chase, MSN Industry Relations Director Internet publishers work hard to persuade advertisers that we're not too different from other media. We offer the...

Online — In A Fast-Changing World

by Dan Japhet Some folks are not going to like this. It requires change. New learning. These folks are going to be dragged kicking and...

Pointers from the Pros: Tips for Today’s Job Search

By Curt Rosengren There was a time when it seemed all you had to do was sneeze and another job would fall in your lap....

To tour or not to tour? That is the question.

By Muriel Guilbert, Account Director, Parker LePla In these times of economic hardships,where marketing budgets are being slashed and air travel is an issue...

E-Business Never Was: Why Relationship Marketing Rules on the Web

By Ian Lurie, Portent Interactive Remember when having the word 'E-Business' in your mission statement meant Aeron chairs for everyone? Now, people say 'E-Business...

Raising Small Money

By Marilyn J. Holt, Holt Capital Money is the lifeblood of any company, but early-stage companies are too immature to generate their own, so...

Getting your customer to sell for you

By John Jerome What? You want to grow your business? You want to sell more of your product or services? You really aren’t so attached...