The New Rules for Funding Today
By Marilyn J. Holt, CMC, Holt Capital
If you thought starting the company was hard, wait until you try to raise money.
The rules of engagement...
Real Design Issues: Diversification and Convergence
By Jim Brosseau
Lewis Carroll captured this dialog between Alice and the Cheshire Cat in 1865:
`Would you tell me, please, which way I ought to...
Smaller budgets create an opportunity to brand differently
by F. Joseph LePla
Like few before it, this current downturn has taken a toll on brand and marketing budgets. Business magazines, once fat with...
Why Online? Because Interactivity Provides Powerful Brand Boost
by Dave Chase, MSN Industry Relations Director
Internet publishers work hard to persuade advertisers that we're not too different from other media. We offer the...
Online — In A Fast-Changing World
by Dan Japhet
Some folks are not going to like this. It requires change. New learning. These folks are going to be dragged kicking and...
Pointers from the Pros: Tips for Today’s Job Search
By Curt Rosengren
There was a time when it seemed all you had to do was sneeze and another job would fall in your lap....
To tour or not to tour? That is the question.
By Muriel Guilbert, Account Director, Parker LePla
In these times of economic hardships,where marketing budgets are being slashed and air travel is an issue...
E-Business Never Was: Why Relationship Marketing Rules on the Web
By Ian Lurie, Portent Interactive
Remember when having the word 'E-Business' in your mission statement meant Aeron chairs for everyone? Now, people say 'E-Business...
Raising Small Money
By Marilyn J. Holt, Holt Capital
Money is the lifeblood of any company, but early-stage companies are too immature to generate their own, so...
Getting your customer to sell for you
By John Jerome
What? You want to grow your business? You want to sell more of your product or services? You really aren’t so attached...