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By Jim Brosseau Lewis Carroll captured this dialog between Alice and the Cheshire Cat in 1865: `Would you tell me, please, which way I ought to go from here?’ `That depends a good deal on where you want to get to,’ said the Cat. `I don’t much care where–’ said Alice. `Then it doesn’t matter [...]
by F. Joseph LePla Like few before it, this current downturn has taken a toll on brand and marketing budgets. Business magazines, once fat with advertisements, are much thinner these days as brand campaigns are replaced by activities that will generate instant revenues such as direct sales. Does this mean that your brand and, by [...]
by Dave Chase, MSN Industry Relations Director Internet publishers work hard to persuade advertisers that we’re not too different from other media. We offer the rich media formats that today’s consumers expect. Audiences that can be segmented and targeted. And an ad buying process soon to be on par with TV and print. At the [...]
by Dan Japhet Some folks are not going to like this. It requires change. New learning. These folks are going to be dragged kicking and screaming into the future by golly. The rest will embrace the future because it’s just darn exciting. I’m hoping most of you are the “can do” industry professionals who live [...]
By Curt Rosengren There was a time when it seemed all you had to do was sneeze and another job would fall in your lap. Unfortunately, that time is past, and in its wake is a trail of people, pink slip in hand, wondering, “What do I do now?” To find the answer, I surveyed [...]
By Muriel Guilbert, Account Director, Parker LePla In these times of economic hardships,where marketing budgets are being slashed and air travel is an issue for many, the question “To tour or not to tour?” arises for a lot of companies who want media exposure. Are there reasonable alternatives that save time and money? Visiting press [...]
By Ian Lurie, Portent Interactive Remember when having the word ‘E-Business’ in your mission statement meant Aeron chairs for everyone? Now, people say ‘E-Business is dead.’ Try this on for size: E-Business never existed. There’s only business. You know, where you provide a service, or a product, and try to make more money than you [...]
By Marilyn J. Holt, Holt Capital Money is the lifeblood of any company, but early-stage companies are too immature to generate their own, so they need infusions of capital from outside sources to survive. The ability to secure this quickly is vital. You know that if people had invested in your company instead of Enron, [...]
By John Jerome What? You want to grow your business? You want to sell more of your product or services? You really aren’t so attached to your inventory that you actually want to get it out of the warehouse? But you’ve already force-fed all of your current clients, friends, family and anyone else walking by [...]
By Jerrold Prothero, Ph.D. 4.24.2001 In the gold-rush days of the web, it was truly remarkable how little money was spent by start-ups on usability testing. What was even more surprising is how few investors insisted that usability be built into the development process. Had investors demanded a vigorous usability feedback loop and monitored the [...]