Advisor X

Expect more from your email marketing

Expect more from your email marketing

By Dave Chase, Altus Alliance “When you are finished changing, you’re finished.” – Ben Franklin Judging by my unscientific sampling of a range of email I receive, there are some companies that run the risk of being “finished” by their customers. From retailers, financial service providers and travel companies to consumer publishers, B2B publishers and [...]

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THE FIFTH GENERATION WEB SITE: Custom designed web solutions with integrated Content Management Systems (CMSs) promise to revolutionize the way organizations manage their Web assets and strengthen their brand.

THE FIFTH GENERATION WEB SITE: Custom designed web solutions with integrated Content Management Systems (CMSs) promise to revolutionize the way organizations manage their Web assets and strengthen their brand.

By Shannon Zastrow Generations One thru Four: A brief history of Web site evolution Since the infancy of the Web back in the mid-nineties, Web sites have evolved in appearance, technology and purpose. David Siegel, author of the famous book Creating Killer Web Sites, defines First Generation sites as linear, plain-HTML pages with limited layout [...]

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Steps in Preparing an Online Questionnaire – How to Effectively Conduct an Online Survey

Steps in Preparing an Online Questionnaire – How to Effectively Conduct an Online Survey

By: Vivek Bhaskaran, Co-Founder, QuestionPro So, you’ve decided to conduct an online survey. There are a few questions on your mind that you would like to have answered and you are on the lookout for a fast and inexpensive way to find out more about your customers. The first and foremost thing you need to [...]

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Paid Inclusion: Making Search More Relevant

by Peter Christothoulou, Chief Strategy Officer, Marchex, Inc. One of the major factors driving the ‘comeback’ of Internet advertising is the accelerating interest by companies and the broader advertising industry in search engine marketing services, such as paid inclusion. Recent statistics from the Internet Advertising Bureau bear this out, indicating that search engine marketing, as [...]

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“Streamies” Emerge as Elite Web Shoppers: Online Advertisers Taking Notice

“Streamies” Emerge as Elite Web Shoppers: Online Advertisers Taking Notice

by Karen Howe Approximately 50 million Americans have used Internet audio or video in the last month . This and other findings from a new study – Internet and Multimedia 101: New Media Enters the Mainstream- by Arbitron Inc./ Edison Media Research was revealed late last month. The study examined how the explosive growth in [...]

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11 Steps for Selecting Top Management Talent

11 Steps for Selecting Top Management Talent

By Carl Robinson, PhD, Advanced Leadership Consulting in conjunction with Susan Jameson Harker, Paladin Partners I recently was asked to give a presentation to a group of CEOs about how to select top management talent. Given the expense associated with recruiting executives and the high cost of making poor choices, you would think executives would [...]

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Making a promise: What’s brand got to do with it?

Making a promise: What’s brand got to do with it?

by Tracy A. Corley During the dot-com boom, there was some confusion about the word “brand.” No one knew what it really meant. To some, a brand was nothing more than a logo with many vivid colors and expensive advertising. To others, brand represented the big secret that never left the walls of the marketing [...]

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Linking Teamwork to the Business Strategy

Linking Teamwork to the Business Strategy

by Cris Hagen, MS Strategic Team Building: Using “Hard” and “Soft” Tools to Improve Team and Business Performance Do you know your MBTI personality type? Do you know your FIRO-B profile? Has your team clarified its values? Does your team know its Emotional IQ? Do you care? You should. And here’s why. Research by the [...]

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Where’s The Content? Harnessing The Powerful Potential of Wireless PDA’s

Where’s The Content? Harnessing The Powerful Potential of Wireless PDA’s

by Charlie Gillette ————————– “We’ve moved to wireless PDAs, phones enabled with web browsers, and PDA/phone combinations. Unfortunately most handhelds are vastly underused — leveraged only as digital copies of calendars and address lists that are synchronized with heftier computers or network systems.” ————————– Surprisingly, the majority of the United States’ work force does not [...]

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The New Rules for Funding Today

By Marilyn J. Holt, CMC, Holt Capital If you thought starting the company was hard, wait until you try to raise money. The rules of engagement have changed for every company seeking investors. For all pre-IPO companies, especially early-stage companies, the screws are tightening; the bar is high; and money is scarce. This means early-stage [...]

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