Advisor X

A Meeting of Minds

A Meeting of Minds

A complimentary consultation with Seattle’s resident experts is yours 24/7 in Advisor-X. From SEO and ROI to OEM’s and ISV’s, market entry launch strategies to landing page conversion tactics, sharpen your analytics and your outlook for all things Internet with these X-ceptional insights.

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FCC Appears to be Wasting Taxpayer Dollars on Unnecessary Collection of Broadband Data via SamKnows Program

FCC Appears to be Wasting Taxpayer Dollars on Unnecessary Collection of Broadband Data via SamKnows Program

By Mike Apgar, CEO, Ookla The FCC recently announced that it is looking for 10,000 volunteers to help conduct an expensive home broadband performance study for its SamKnows program. Yet very similar data is already freely available to the FCC.  If you’re familiar with Ookla’s Speedtest.net or Pingtest.net, you know that more than a billion [...]

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You Are What You Optimize -or- Why You (Seriously) Need SEO Even If You Don’t Sell Anything!

You Are What You Optimize -or- Why You (Seriously) Need SEO Even If You Don’t Sell Anything!

By Larry Sivitz “You can’t hang on without a handle,” a hall-of-fame, “Mad Men” era marketing pundit once said to me. Nowhere is that axiom truer than on the global Internet. Search engines are the handle that open the door to the Internet’s vast corridors of knowledge and stores of digital content. The SERP or [...]

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Five Fatal Flaws Killing Local Internet Plays

Five Fatal Flaws Killing Local Internet Plays

By Dave Chase In my “lightning round” talk at the New Business Models for News, I spoke about some of the successes and lessons learned that we are having with the local sites (NewWest.Net & SunValleyOnline.com) in our new venture (NextNewsNet). Since a core purpose of NextNewsNet is to help other publishers succeed, it has [...]

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Economic Pressures Mandate Strategic Alignment

Economic Pressures Mandate Strategic Alignment

By Barry MacKechnie In today’s economy it is more critical than ever for you to take the pulse of your organization. The critical question you need to answer is this: Are 100% of your company’s efforts and expenses strategically aligned to deliver your goals for 2009? Strategic Alignment In a strategically aligned company every employee [...]

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The Myth of Intrinsic Value

The Myth of Intrinsic Value

By Tom Metz Myth: The value of a company is intrinsic. Reality: The value of intangible companies is extrinsic, not intrinsic. This myth is based on the assumption that a firm?s value is intrinsic, that it is a function of the selling company?s technology and other assets. The reality is that an intangible company does [...]

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Adding Video to Your Online Mix:  Why It Makes Sense Now

Adding Video to Your Online Mix: Why It Makes Sense Now

By Glenn Pingul A little known fact, according to Comscore, there were more than 10 billion video views online, by more than 141 million unique viewers, in December of 2007 alone! Reports show that more than half of the US population now has broadband access, with penetration continuing to grow rapidly, making speed to viewing [...]

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Media Relations Mis-Steps to Avoid in Pursuit of Free Publicity

Media Relations Mis-Steps to Avoid in Pursuit of Free Publicity

By Nancy S. Juetten The most important thing to keep in mind about media relations is that business periodicals, newspapers, and broadcast media are in business to inform and serve their readers and viewers. Your task is to share timely, newsworthy, relevant, trend-worthy, and local story ideas for editorial consideration that do exactly that. In [...]

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Grasshopper Telephony Helps Logic 361 stay Nimble

Grasshopper Telephony Helps Logic 361 stay Nimble

Advice: For small companies looking to maximize phone productivity, manage remote locations, and route phone calls like email, gotvmail simply works! When entrepreneur Stephen Schramke founded Bainbridge Island, Wa., data mining firm, Logic361, he knew the algorithm he had developed for saving companies up to 40% of their Google Adwords advertising costs would spread as wildly as [...]

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The 6 most valuable letters of all time

The 6 most valuable letters of all time

By Dave Chase, Altus Alliance Fred Wilson once commented on whether technical innovation or business model innovation was more powerful for a startup. He cites examples of both being drivers. I’d argue that business model innovation is more durable. Mark Leslie (a rare CEO who took a tech company from $0 to over $1B in [...]

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