Beyond Apps: Develop a Smart Mobile Media Strategy When: Jan. 18, 6-8 p.m. Where: Swedish Cultural Center, 1920 Dexter Ave. N., Seattle What: Join the Puget Sound American Marketing Association (PSAMA) and Kelly McIvor, principal at mobile strategy firm Atomic Mobile and adjunct professor at the UW Graduate School of Communications, for an seminar on Mobile Marketing Strategy. [...]
Who: Hornall Anderson Position: Interactive Creative Director Where: Seattle What: We’re looking for someone with a deep background in Interactive design and branding – someone who can lead a team to develop engaging experiences for built spaces, video, web and mobile environments.
Who: Hornall Anderson Position: Business Development Director Where: Seattle, WA What: Hornall Anderson (http://www.hornallanderson.com) is looking for an experienced sales executive with demonstrated ability to identify and develop new business with C-suite relationships across a spectrum of business verticals. We are looking for people who have an understanding of and a passion for branding and [...]
Who: Quadrant Homes Position: Digital Marketing Manager Where: Bellevue What: More Washingtonians live in a Quadrant Home than one constructed by any other builder. A subsidiary of Weyerhaeuser Real Estate Company, we are now in our 40th year of award-winning home building in the Puget Sound region. The Digital Marketing Manager we seek will be [...]
An interactive workshop that highlights the key legal issues faced by every early-stage start-up and its founders. The legal underpinnings of your firm provide the foundation for future growth, for raising capital, for decision-making, and for your exit strategy. Mistakes made early on can cost companies thousands of dollars and hours of valuable time. Speakers [...]
Too many companies get on a GSA schedule thinking the business will just roll in. Nothing could be further from the truth. Join the Washington Technology Industry Association’s Business to Government Community for a discussion on the critical marketing strategies and best practices necessary to take advantage of government contracts, create government buyer awareness and [...]
Who: Übermind Position: Social Marketing Manager Where: Fremont What: The Social Marketing Manager is responsible for developing and executing a social media strategy to foster ongoing interaction, advocacy, and credibility between Übermind and the mobile industry. Reporting to the Director of Marketing, the position is responsible for evaluating, planning, establishing best practices, and building and [...]
Who: Übermind Position: Social Media Manager Wheere: Fremont What: The Social Media Manager is responsible for developing and executing a social media strategy to foster ongoing interaction, advocacy, and credibility between Übermind and the mobile industry. Reporting to the Director of Marketing, the position is responsible for evaluating, planning, establishing best practices, and building and [...]
Who: Discovery Bay Games Position: Online Marketing Manager Where: Seattle, Pioneer Square What: We’re looking for an Online Marketing Manager to develop and execute online marketing programs for our products, especially our upcoming iPad accessories and apps launches. You’ll have the opportunity to make an immediate impact on a major product release in one of the [...]
Who: City University of Seattle Position: Manager of Public Relations & Communications Where: Bellevue What: City University of Seattle is currently seeking a Manager of Public Relations and Communications. This is a key professional position reporting to the VP of University Advancement. This strategic position will provide public relation counsel and leadership, university-wide. The position will [...]
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May 14 2012
Google Blinks! Bing Sings, and Slings the Arrows of Social Interface Discontent! Amazon’s Social “Denny Triangle!”
At last week’s Bing Search Summit in San Francisco, Microsoft took the wraps off a brand new Bing featuring a new, right-hand social column (“The Sidebar”) that will eventually include Facebook, Twitter, Google+, Quora and LinkedIn integration, as well as people who may know something about your most recent Bing query. The new Bing search even offers a way to ask questions on your favorite social network, directly through Bing. “The search engine has been reinvented!” wrote Mashable’s Lance Ulanoff.
In total, there are three new Bing columns in all:
* Core Search: minus many of the social annotations that Bing has added over the years (that have been relocated).
* Snapshot: providing additional information about a particular search listing, without having to leave Bing
* Sidebar: serving as the new home for social integration with search
“With this update, the competing search philosophies are clearer than ever,” opined Mashable. “Google sees the world as a deep blend of data, people and activities, all of which can be mined simultaneously for a rich and useful experience. Bing sees a more structured world, where social interactions, while extremely helpful, are kept a safe distance from the core results you desire.”
How does Bing build these “Friends Who Might Know” lists? Microsoft execs explained they’re leveraging as much publicly available data as possible from Facebook (for now) and soon Twitter and other networks. Inclusion in the list is not necessarily based on something you posted about the topic.
The sidebar includes people you know through your social networks that have, say, posted a photo about the topic, liked a certain relevant topic or searched for a similar topic in Bing, and people you don’t know, who are, for example, known Topic Experts and Enthusiasts (identified by Bing). All of them could be considered helpful in your quest for knowledge. Conversations revolving around a query topic are viewable through the social pane — you just hover over the activity and a small box will slide out to the left with the original post. You can add comments in any conversation in the activity pane or see the conversation in the slideout.
For example, a search for “Seattle restaurants” might pull up Facebook friends who have “liked” dining establishments in the metro area under a header that reads “Friends Who Might Know.” Bing users can also post comments or queries in the sidebar interface that will automatically be published to their Facebook page (provided they’re signed into Facebook) and could hypothetically flag their Seattle-based friends in posts seeking advice on where to go for dinner.
To see the new pane at work, you have to sign into Facebook and install the Bing App in Facebook. With that done, your social pane will be filled with recent Bing activity that’s also been shared on Facebook. When you enter a search query in the Bing interface on the left, the pane will also display a list of Facebook friends, and topic experts who might be able to assist with your query. Note: The Bing App defaults to sharing your posts with Everyone. If you do a lot of searching, you may want to dial that down a bit.
This deep integration with Facebook isn’t the first time the two have collaborated, and Bing has been adding social recommendations powered by Facebook to its search results for the past year. But it’s a sure sign that Microsoft — which bought a 1.6% stake in Facebook for $240 million in 2007 — will lean on a company it’s heavily invested in to improve on the social-search product Google introduced in January. “Search Plus Your World” pulls up Google+ content deemed relevant to signed-in Google users and has gotten a tepid reception, said Adage. [24x7]
Amazon Advances Its Vision for a Social Campus Compass, Not an “Apple Circle,” but a “Denny Triangle.”
The City of Seattle’s Department of Planning and Development has posted the latest renderings of Amazon’s proposed Denny Triangle campus.
At a public design review board meeting, attendees liked proposed amenities that include outdoor artwork, a playing field, a dog park and space for food trucks.
The venue also incorporates a healthy measure of social engineering into the design. To ensure public open spaces between buildings are both lively and safe, buildings are designed so that people who park their cars in the underground garages will have to walk outside to get from the garage elevators to the elevators in the building lobbies. “That will help ensure a steady flow of people moving through the plazas.”
The project will also be a haven for bicyclists. Each of the three blocks will have a dedicated bike entrance and storage for as many as 400 bikes. That could allow as many as 1,200 Amazon employees to bike to work. [24x7]