Who: Webtrends Position: Associate Digital Marketing Analyst Where: Seattle What: Webtrends is a leader in web analytics. Webtrends Digital Marketing Optimization (DMO) team is the strategy and enablement arm of Webtrends global services organization. Resources in our DMO group are responsible for helping Webtrends and non-Webtrends customers alike make the best use of their digital [...]
Who: Catalysis Position: Interactive Producer Where: Seattle What: Catalysis, a unique interactive marketing firm, is expanding our team! We are seeking an Interactive Producer to work with internal resources and clients to create, develop and refine our client’s interactive marketing campaigns. This position is responsible for creating remarkable content, analyzing the success of a campaign and [...]
Who: ZAAZ Position: Senior Analytics Manager What: Are you a thought leader? Put your MBA and web strategy experience to use in a dynamic environment with opportunities to influence the evolution of web and digital analytics. ZAAZ is a pioneer in the use of analytics to develop strategic site optimization plans that become an integral [...]
Who: R2i Position: Senior Digital Marketing Manager Where: Seattle What: R2i is looking for a senior level digital marketing account manager. This member of the digital marketing team will manage a portfolio of clients, brands, and related long term engagements. As the senior account manager, you will be the primary liaison between the client and [...]
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May 14 2012
Google Blinks! Bing Sings, and Slings the Arrows of Social Interface Discontent! Amazon’s Social “Denny Triangle!”
At last week’s Bing Search Summit in San Francisco, Microsoft took the wraps off a brand new Bing featuring a new, right-hand social column (“The Sidebar”) that will eventually include Facebook, Twitter, Google+, Quora and LinkedIn integration, as well as people who may know something about your most recent Bing query. The new Bing search even offers a way to ask questions on your favorite social network, directly through Bing. “The search engine has been reinvented!” wrote Mashable’s Lance Ulanoff.
In total, there are three new Bing columns in all:
* Core Search: minus many of the social annotations that Bing has added over the years (that have been relocated).
* Snapshot: providing additional information about a particular search listing, without having to leave Bing
* Sidebar: serving as the new home for social integration with search
“With this update, the competing search philosophies are clearer than ever,” opined Mashable. “Google sees the world as a deep blend of data, people and activities, all of which can be mined simultaneously for a rich and useful experience. Bing sees a more structured world, where social interactions, while extremely helpful, are kept a safe distance from the core results you desire.”
How does Bing build these “Friends Who Might Know” lists? Microsoft execs explained they’re leveraging as much publicly available data as possible from Facebook (for now) and soon Twitter and other networks. Inclusion in the list is not necessarily based on something you posted about the topic.
The sidebar includes people you know through your social networks that have, say, posted a photo about the topic, liked a certain relevant topic or searched for a similar topic in Bing, and people you don’t know, who are, for example, known Topic Experts and Enthusiasts (identified by Bing). All of them could be considered helpful in your quest for knowledge. Conversations revolving around a query topic are viewable through the social pane — you just hover over the activity and a small box will slide out to the left with the original post. You can add comments in any conversation in the activity pane or see the conversation in the slideout.
For example, a search for “Seattle restaurants” might pull up Facebook friends who have “liked” dining establishments in the metro area under a header that reads “Friends Who Might Know.” Bing users can also post comments or queries in the sidebar interface that will automatically be published to their Facebook page (provided they’re signed into Facebook) and could hypothetically flag their Seattle-based friends in posts seeking advice on where to go for dinner.
To see the new pane at work, you have to sign into Facebook and install the Bing App in Facebook. With that done, your social pane will be filled with recent Bing activity that’s also been shared on Facebook. When you enter a search query in the Bing interface on the left, the pane will also display a list of Facebook friends, and topic experts who might be able to assist with your query. Note: The Bing App defaults to sharing your posts with Everyone. If you do a lot of searching, you may want to dial that down a bit.
This deep integration with Facebook isn’t the first time the two have collaborated, and Bing has been adding social recommendations powered by Facebook to its search results for the past year. But it’s a sure sign that Microsoft — which bought a 1.6% stake in Facebook for $240 million in 2007 — will lean on a company it’s heavily invested in to improve on the social-search product Google introduced in January. “Search Plus Your World” pulls up Google+ content deemed relevant to signed-in Google users and has gotten a tepid reception, said Adage. [24x7]
Amazon Advances Its Vision for a Social Campus Compass, Not an “Apple Circle,” but a “Denny Triangle.”
The City of Seattle’s Department of Planning and Development has posted the latest renderings of Amazon’s proposed Denny Triangle campus.
At a public design review board meeting, attendees liked proposed amenities that include outdoor artwork, a playing field, a dog park and space for food trucks.
The venue also incorporates a healthy measure of social engineering into the design. To ensure public open spaces between buildings are both lively and safe, buildings are designed so that people who park their cars in the underground garages will have to walk outside to get from the garage elevators to the elevators in the building lobbies. “That will help ensure a steady flow of people moving through the plazas.”
The project will also be a haven for bicyclists. Each of the three blocks will have a dedicated bike entrance and storage for as many as 400 bikes. That could allow as many as 1,200 Amazon employees to bike to work. [24x7]