As the world’s leading Software Company, Microsoft has pioneered many of the technology innovations that paved the way for the digital information revolution. With products ranging from the Windows operating systems to the Office productivity suite, the Visual Studio suite of developer tools, the Xbox 360 video game platform, and a broad range of new offerings in high-growth areas including Web-based services, unified communications, search, advertising and much more, Microsoft continues to be the worldwide leader in helping people and businesses realize their full potential. Microsoft.com ranks consistently in the top 10 trafficked web sites globally, reaching over 275 million visitors worldwide, which is about 25% of the entire Internet population. It also brings together a unique mix of qualified, pre-engaged customers that’s virtually unmatched anywhere on the Internet.
The Global Marketing Operations organization is a high-performing team of professionals who specialize in marketing strategy, analytics and execution services. The GMO is the primary interface between the global marketing community, corporate marketing business owners, and MSIT. The GMO Marketing Analytics & Reporting team leads the discipline of 360- customer centric reporting and analysis connecting customer interactions from marketing touches through to tele-sales and marketing generated pipeline. This includes traditional customer journeys originating from both digital sources such as paid media, organic social & search and emails from traditional database marketing, both in the consumer and commercial space. As Microsoft transforms into a modern marketing environment, our scope has expanded to include customer journeys through marketing automation engines that enable Microsoft to have much more relevant conversations and touch-points with our customers, and to listen to our customers more intently to better serve the actions they want to take next. The Marketing Analytics & Reporting team has the charter to look end-to-end across traditional and modern digital and commercial marketing execution engines through to lead routing, tele-sales, pipeline, and ultimate sales and seat transactions and provide unified views of the customer journey and insights to the teams as to where we can improve our conversations with our customers. This role and team has a unique and diverse set of skills that range from deeply technical knowledge of BI systems and website instrumentation taxonomy definition, metrics definition, multi-dimensional clickstream data analysis, monetization, Excel data visualization, analysis summarization and presentation, client facing stakeholder management, performance driven digital marketing, and Microsoft business strategy. We are responsible for interfacing with individuals and teams across Microsoft including the product marketing teams at corporate, field marketing teams, other internal BI and analytics teams, and MSIT engineering teams to define and deliver end-to-end marketing analytics & reporting experiences back to the business.
This role is responsible for contributing to and driving delivery of the following:
1. Overall Marketing Measurement Strategy for Microsoft focused on:
a) Marketing setup, planning, & instrumentation
b) Marketing performance relative to spend
c) Marketing performance relative to outcomes
d) Customer centric views across all touch-points with paid, earned, and owned sources
e) Customer journey traversal through all of Microsoft’s possible experiences through to sales.
2) End-to-end data, analytics, and reporting strategy including execution plans and partnerships across Microsoft for the most robust customer view including:
a) End-to-end customer journey views from upper funnel through marketing automation to lead generation and pipeline to sales.
b) Multiple audience views including operations, marketers, tele-sales & sales teams.
c) Executive level through deep dive experiences from aggregate to individual customer or tactic level execution views.
d) Connected marketing to sales, attributing marketing to final sales transactions to achieve net new cost per acquisition and life time value of the customer measures
e) Customer centric data platform bringing marketing response data together with customer transactions, product usage and consumption (MAU/DAU), support interactions, related product purchases, interaction with other channels (retail, partner, commercial), commercial customer attributes, etc.
f) Roadmaps, plans, and strategy for key deliverables on Marketing Planning & Setup and Marketing Analytics & Reporting
Basic Qualifications:
- 5 years of experience in web marketing and/or business analysis
- 2 years of experience with advanced web analytics methodologies such as experimentation, segmentation, testing, behavioral analysis, surveys and market research
- 2 years of experience in a client services, consulting role
- Experience with marketing automation and cloud services based customer scenarios a plus
- Proven experience analyzing, designing, and leveraging multi-dimensional data models, preferably in the web analytics space
- Deep understanding of database/web/reporting technologies and ability to translate technology to deliver business-facing solutions
Tool experience: Excel (expert) | WebTrends and/or Omniture SiteCatalyst (expert) | SQL (intermediate) and preferred experience with Business Objects | Tableau |like data visualization reporting tools and Adobe Omniture Insight Experiences with one or more of these tools a plus: Social Sharing Tracking (e.g. Meteor) | Tag Management | Social Media Engagement Management (e.g. Sprinklr) | Social Listening (e.g. Visible, Sysomos) | A/B/n testing (e.g. WT Optimize, Adobe T&T) | Tag management (e.g. Ensighten, TagMan) | Segmentation (e.g. BlueKai) Regular Expression syntax expertise a plus.
Contact: Apply via online.
