You have a strong understanding of the mom demographic and can translate that into effective advertising strategies and campaigns. You are an experienced internet marketer who is strong analytically and
• Drive Facebook, affiliate and Bing customer acquisition plans, strategies and tactics
• Connect with Facebook, Affliate and Bing account reps ensure latest tools and best practices are being utilized.
• Work with our creative director and design team to develop creative for all campaigns
• Compile and communicate weekly dashboard with performance update and insights
• Work with our program management and development teams to set and implement service requirements to optimize your efforts.
• Writes copy and manage implementation for all campaigns.
• 3-5 years ofdigital marketing experience – SEM, Facebook or SEO.
• Successful track record for managing and optimizing digital marketing campaigns.
• Strategic and results orientation.
• Solid creative instincts and ability to communicate vision.
• Strong level of attention to details and ability to translate data into actionable insights.
• Familiarity with landing page tools and general software development processes helpful.
• Solid working knowledge of Excel and PowerPoint.
• Bachelor’s degree required.
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