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If You Build It, They Will Come: M:Metrics Finds the Right Device Can Drive Mobile Content Usage Whether it's downloading a game or ringtone, or browsing news and information, Seattle-based M:Metrics, the mobile market authority, found that Sanyo SCP-8200 and Motorola RAZR owners are out-consuming subscribers of all other devices. The portion of owners of these devices that are used to access mobile applications or downloaded mobile content is more than double that of the market overall. "There are several contributing factors that make one device more compelling than another for mobile content consumption," observed Seamus McAteer, chief product architect and senior analyst, M:Metrics. "The Sanyo SCP-8200 has the highest conversion rate in the industry thanks to Sprint's clean implementation of browser-based services, and the RAZR's large, bright LCD promotes use of browser-based services and game downloading. Furthermore, given the cache of the RAZR as a stylish handset, RAZR owners are more likely to accentuate the statement they make with their handset with the latest tones." Motorola's success in the mid-range of the market has given it a dominant share among the most popular devices used to access mobile data services. Five of the top 10 handsets carried its moniker, including the i730, the most popular device used by Nextel subscribers, which leads the pack, boasting over one million active mobile data users in November. Nokia's 6010, the most widely used device in the United States, ranks ninth in terms of use of mobile data and was the OEM's only phone to make it into the top 10. Nokia ranks second in terms of overall installed base with a 21 percent share of the market, but lags in terms of conversion to use of mobile data services. Nokia ranks fourth behind Motorola, Samsung and LG with a market share of 12.2 percent, as its strength in the U.S. market is primarily in the prepaid and lower spending, older market segments.
M:Metrics data suggests that the age of the owner has a significant impact on whether a popular device is used to access mobile content. According to
M:Metrics, based in Seattle, is the authority on mobile market measurement. As the only research firm to measure the audience for mobile media, M:Metrics provides the most accurate metrics on actual mobile content consumption by applying trusted media measurement methodologies to the mobile market. M:Metrics' monthly syndicated data service gives clients the critical insights and intelligence required to inform smart business strategies and the competitive benchmarks needed to evaluate the performance of competitors and partners. M:Metrics is a private, venture-funded corporation headquartered in Seattle, with offices in San Francisco and London. [24x7] Mobile Data |
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