Market Research for Startup Entrepreneurs eIQ
When: January 24, 2012, 3:30pm – 5:30pm
Where: The Studio at Williams Helde, 711 Sixth Avenue N, Suite 200; Seattle, WA 98109
What: Whether you’re writing your first business plan, or are looking to initiate a full-scale marketing campaign, there is a core set of market knowledge that you should have in hand to guide your approach. This 2 hour session will cover do-it-yourself market research methods, tools and information sources, including market sizing, customer needs assessment, competitive analysis and pricing. We’ll also discuss how to structure surveys to get meaningful information.
Speaker: Therese Adlhoch Smith, founder and principal of The Adlhoch Group, is a marketing specialist with an extensive background in market analysis, product planning and national marketing programs for early-stage and established businesses (www.adlhochgroup.com).
Event URL: http://www.nwen.org/index.php?option=com_events&Itemid=15&id=602
Registration URL: https://www.123signup.com/register?id=cdnjq
Cost: $30 for NWEN members and NWEN/WTIA Joint Members; $60 for non-members. NWEN membership starts at $99/year. More info at nwen.org
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