Startup Grind Hosts Steve Banfield, CEO (ReachNow)

Steve is CEO of ReachNow, car sharing and more from BMW headquartered in Seattle, WA. He is a 20-year technology industry veteran who has lead teams to build and market digital products and services used by millions worldwide. He comes to ReachNow from connected car services provider INRIX in Kirkland, WA where he was the Chief Marketing Officer. As the largest connected car services provider with products in over 60 countries worldwide, Steve led INRIX into the smart parking market with the acquisition of ParkMe and oversaw the launch of on-street parking prediction solution featuring the BMW i3.