200 NE Moe Street, Poulsbo, WA, 98370, United States
New Trends in Internet Marketing
November 17th, 2011 5:30 PM through 7:30 PM
200 NE Moe Street, Council Chambers, Poulsbo City Hall, Poulsbo, WA 98370
What: Larry Sivitz, joined by WSTPA President Charles Keating, will present on new strategies in Internet Marketing. So your organization has a domain, a customer facing / transactional website, and perhaps you’re even now using social media sites like facebook now to connect with customners - so you are really in top of things, right? Not so fast. SEO (Search Engine Optimization) has come a long way in the last few years. The search engines have adopted new standards in structured data search to allow insight and greater access to site content. Internet marketing is becoming an increasing share of how current and future customers will find your business. Do you own your location on Google Places? How do you interact and capture a increasing mobile customer base? What tools and metrics to use to determine what works? What about PPC? Learn about these and more as Charles Keating WSTA and Larry Sivitz of Searchwrite lead an interactive conversation and demonstrate some of the new “Must-Dos” for keeping current in new internet marketing trends.
For those of you whio attended the Kitsap VCB Roundtable II event segment on Internet marketing trends, this meeting will build upon the topic and demonstrate the new trends and tools your organization needs to keep up.
Cost: $10 for non-members | FREE to future WSTA members. Current WSTA members: you have two free meeting passes on file. Invite your clients, colleagues, friends or family members to check out a meeting for FREE.
Refreshments and monthly geek raffle prize for members. Registration is required to help us provide adequate refreshments. LOCATION: Poulsbo City Hall, Council Chambers.
Presenter(s):
Charles Keating (WSTA) along with Larry Sivitz, Founder/President of Searchwrite. Searchwrite’s mission is to apply “thought leadership” in multimedia content creation and interactive media engagement, driven by analytics and optimization expertise, to dramatically increase our clients’ online visibility and performance, achieve measurable, monetizable results, and foster meaningful, long term relationship-building. SearchWrite’s analytics-driven and performance-proven techniques and methodologies, paired with our award-winning creative execution, have achieved record-breaking results in new business and new product roll-outs, B2C and B2B promotions, viral marketing and PPC advertising campaigns, reputation management and online community relations. SearchWrite also publishes Seattle’s foremost online business community, Seattle24x7.com, our very own community directory. We are Google,Yahoo and Bing/Microsoft-certified and an Authorized Channel Partner for several nationalllly syndicated advertising networks, feeding over 250 Local, Mobile, Mapping, Social and Business Search engines, portals, and directories.
Attending a live concert is an amazing experience. Seattle-based Lively (www.getlive.ly) is making it one you’ll never forget. Launched this week, Lively is where bands and fans come together to make the concert experience unforgettable. Through Lively’s technology, live music performances are automatically captured at venues of all sizes and are made immediately available to concert-goers via the Lively app on both iOS and Android platforms.
“The Lively concept came about in response to the overwhelming number of fans we observed at concerts who were attempting to use their phones to capture the experience and memory of a live show and share it with their friends,” said Dean Graziano, founder and CEO of Lively. ”Each live show is such a unique performance and an individual experience for each fan; we just saw the need for a better way to capture the experience. We take care of everything for the concert-goer, so they can just relax and enjoy the show. The feedback from the fans, artist, and music community has been amazing! Lively has introduced a new way to deliver a high quality experience for the fans and help drive new incremental revenue and exposure for the bands.”
Here’s how it works: Concert-goers simply download the free Lively app which allows them to purchase the performance they just attended, immediately after the concert for $4.99 for audio or $9.99 for both audio and video. To Lively enable the bands, they simply leverage Lively’s Audio Manager where Lively provides the software applications and technology required for any artist to capture and sell quality audio and video of their shows.
“Fans and those of us in the live music industry have been waiting for a solution like Lively for quite some time,” said Alex Kochan, vice president, AEG Live Pacific NW. ”Live shows are a unique and special experience, Lively captures the essence of that experience and gives the fans a way to take that specific show home with them. How cool is that? Show up, enjoy the show, no need to try and record it on your iPhone, Lively does it better. There are hundreds of live shows I now wish I had a recording of. Lively is a win-win for everyone – both bands and their fans.”
The Lonely Forest show held May 4th at The Crocodile Café in Seattle represented the first time Lively had officially promoted and sold audio and video content packages. The sold out show of 500 concert-goers, included an addressable smartphone audience of 350. Of those with an Android or iOS device, 228 downloaded the free Lively App resulting in 33 in-app content packages purchased or a nearly 15 percent conversion rate. [24x7]
