How to Package & Promote Your Service Business, Blockbeta Marketing, Apr. 2

How to Package & Promote Your Service  Business, Blockbeta Marketing

When: Wednesday, April 2, 2014, 1pm-4pm

Where: Swedish Cultural Center, 1920 Dexter Ave N., Seattle

What: Creating a successful business means delivering the right products to the right people at a price they find acceptable. Yet selling services is not like selling vacuum cleaners. They’re intangible: customers can’t see, touch or try before they buy.

If you primarily offer services rather than tangible goods, this workshop is designed to help you focus on what you’re good at and how to package it into more attractive offerings. Then, you’ll learn how to position your business in such a way that you get more leads and ultimately close more sales.

What you’ll learn:

• Why it’s essential to turn services into products
• How to “package” intangible services so they’re more attractive to buyers
• A step by step method for developing your service packages
• How to use your website in a more compelling way to drive more leads
• Learn some of the latest ways to drive traffic to your website

You’ll also get ideas and tips for spreading word of mouth and building your reputation. You’ll learn how to make the right choices for you, along with creative techniques for stretching your marketing dollar.

Who: With more than 25 years of experience, Robbin Block specializes in marketing strategy, combining the best of traditional and new media like nobody’s business. Her engaging and often humorous presentations deliver a dash of economic theory with a healthy dose of New York skepticism. You’ll leave motivated, inspired and with real tools you can use to take your business to the next level.

How Much: Early bird- $37 (ends March 12), Regular- $47

How: Register here.