Get Your Product to Market! Simple Steps for Design Success

Product success depends on a mix of user psychology, design creativity and engineering execution. Learn how technology entrepreneurs integrate these disparate areas to bring a desirable product to market. This talk will explore the roles of consumer and designer, cover steps and strategies to create a holistic product experience and discuss design solutions involving hardware. Emphasis will be placed on identifying development gaps as well as practical approaches for product development teams. Lessons and examples from over two decades of design and engineering in the product creation process will be covered.

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