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Digital Marketing Bootcamp

February 27, 2016 @ 10:00 am - 4:00 pm

$120

digital-marketingWho: General Assembly
Where: WeWork – South Lake Union, 500 Yale Ave N, Seattle, WA 98109
When: February 27, 10:00 am – 4:00 pm
What:This interactive, activity driven class will enable you to reach and engage your audience in your organizational space. You will then identify how to track and drive them toward relevant conversion points and KPIs.

Takeaways

Solid understanding of who your customers are and how to reach them online;
How to use Metrics and Analytics to quantify results;
How to develop a content marketing strategy to effectively reach and retain your customers; and
Learn how to acquire new customers and retain current customers through social media, paid advertising, email and search engine marketing.

Prereqs & Preparation

Laptop
Project/company that you want to focus on for the bootcamp
Brand documents (including elevator speech, example of the website), if you have them
Organizational goals and/or opportunities

About the instructor
Lana has a decade of digital agency experience where she had the opportunity to wear many different hats. From director of account strategy to project and product management, web analytics, SEO, email marketing, copy writing, campaign development and storytelling, social media and video – Lana has tried it all.
When she’s not marketing or running projects, she is traveling the world, trying new foods, playing videogames, and picking up new skills like web development or a new language.

Details

Date:
February 27, 2016
Time:
10:00 am - 4:00 pm
Cost:
$120
Event Categories:
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Venue

WeWork Sprint Street
107 Spring St
Seattle, WA 98104 United States
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