Breakout Branding Series: How to Move Beyond Just Marketing, WWBC, Oct. 7

Breakout Branding Series: How to Move Beyond Just Marketing, WWBC

When: Tuesday, October 7, 2014, Noon – 4:30pm

Where: 1437 S. Jackson St, Seattle

What: In a business market where a company’s success is determined by their ability to not only attract, but retain, customers, how do you build loyalty? This two-session course goes in-depth about how to build customer loyalty, and almost as importantly, employee loyalty.

During the course of two 4 1/2-hour sessions, you will learn how to focus your branding efforts on key factors that you have control over, allowing you to save money on marketing and increase your desirability in the market. You will learn how to create the ultimate brand experience!

Session II

• Using social media for business.

We will be going over the basics of social media and how you can use it to promote and grow your business.

• Are print & traditional marketing still relevant?

Yes they are! You will bring in all of your printed materials and we will go over strategies for making them better. You will learn the basic elements of design and wordsmith to engage the viewer, encouraging them to take action.

• What is online marketing and how do I make it work for my business?

If your business does not exist online, your prospects won’t believe that you are a valid, credible business. We will look at how to leverage online marketing to build a creditable business presence for your business.

*Classes will include Q & A, as well as an opportunity for discussion and networking

Who: MELANIE DEPAOLI creates the ultimate brand experience to help your brand go viral. Mixing brand development, strategy, and implementation, Melanie works with her clients to clearly communicate their brand value, and to deliver an outstanding customer experience. Her work moves your brand from “just” marketing into the day-to-day operations of your business delivering improved communications, branding initiatives worthy of going viral and stronger community relations that will transform your business. She is an internationally recognized author of culture driven brands and a national speaker. Visit her here: http://www.meldepaoli.com

How Much: $75 (scholarships available)

How: Register here.