B to B Sales for Tech Entrepreneurs, NWEN eIQ

When: Thursday, December 2, 2010; 3:30pm – 5:30pm
Where: NWEN Office, 2333 Third Avenue NE; Seattle, WA 98121
Speaker: Larry Sugarman, SMART Selling

Marketing gets you to the table. Selling is what you do when you’re there. Whether you are meeting with a potential investor or a prospective buyer of your product, you are selling something to somebody. Since you may only have one time at the plate, you want to minimize your risk of striking out. Larry Sugarman, President of SMART Selling, Inc., has helped thousands of sales people in technology, service, and concept-based businesses improve their performance by applying research-based principles and practices.
By demonstrating how to make your product or service something that your prospective customers must have, this work session will help instill these principles to maximize your probability of success. Working through check-lists and case studies, attendees are encouraged to participate fully. To that end, the session is most suited for entrepreneurs in the technology sector, who wish to sell products or services to businesses (vs. consumers).

This event is designed for entrepreneurs, not service providers, and space is limited. Thanks for your understanding!

Cancellation Policy: If you need to cancel your registration, please cancel at least 24 hours in advance to receive a refund, thank you. Contact [email protected]