Seventy percent of technology companies who responded to a recent survey conducted by the Washington Technology Industry Association (WTIA) believe the nation’s economic crisis will affect their business. But while 56 percent of respondents expect demand for their products or services to decline, fully 30 percent project that demand will increase, suggesting that even in a down market there may still be opportunities for growth.
The online survey, conducted from October 9-21, asked technology and related companies to assess the impact of the crisis on the demand for their products and services, plans for hiring and expansion, access to capital and resource allocation decisions across various business functions. Most of the respondents — who represent a cross-section of the software, hardware, on-line, consulting and professional services ectors — were from the state of Washington. Among the key findings:
• Market demand: 42 percent of companies surveyed expect somewhat reduced demand for their
products and services, with an additional 14 percent expecting greatly reduced demand.
Offsetting that somewhat are the 28 percent of respondents expecting somewhat greater
demand, and 2 percent who project greatly increased demand.
• Hiring and expansion: 56 percent of companies say the economy has somewhat or greatly
reduced their outlook for hiring in the coming quarter. 66 percent have scaled back plans for
growth or expansion.
• Access to capital: A combined 38 percent of respondents have either delayed, reduced or put
on hold plans to raise capital.
• Reallocating resources: Forty-two percent of companies are reallocating resources to cope with
the financial crisis. Marketing is the most volatile business function, with an equal number of
companies planning on increasing the share of resources devoted to marketing compared to
those planning on decreasing it. More companies plan on devoting additional resources to sales
than any other business function. Operations are most likely to be cut.
The full results of the survey are available at the WTIA website (www.washingtontechnology.org). [24×7]
