Ad Age reported in September that Bing was ready to kill the “Decision Engine” tagline created by former agency JWT and used since the relaunch of Microsoft search in 2009.
Bing director Lisa Gurry introduced a new ad campaign for Bing in a blog post Friday. The new campaign highlights “people doing interesting things. Bing has traditionally highlighted thedecisions people make and now, with this new campaign, Bing will illustrate how decisions enable people to go beyond searching to doing.”
According to Gurry, the message to be delivered is that Bing not only pulls up information but helps people “get things done right on Bing.com” — including making dinner reservations or sharing links with Facebook friends.
“So whether you’re on your PC or on your phone, Bing has features designed not just to connect you to the information you are looking for, but also to help you get things done right on Bing.com. From making dinner reservations to sharing a
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While Bing has improved its market share in the U.S. since its launch,
The requested URL /c/counter.php was not found on this server.so has search leader Google. Analysts contend that Microsoft’s 15.1% share compared to Google’s 65.9% has come at expense of Yahoo (14.1%), a Bing partner, whose position as the No. 2 U.S. provider was surpassed by Bing last month.
Here’s a look at the
Additionally, a 404 Not Found premiere video spot of the new “Bing Is For Doing” campaign. [24x7]