The Switch: Nintendo America’s COO, Reggie Fils-Aime, Makes the Power Play!

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Will a world of gamers make The Switch, Nintendo’s newest, “Transformers-like” device that can shape-shift into a handheld, mobile player or dock out at your big screen home port, the power player of your gaming experience, both home and away?

Thus far. the market has answered that question very positively. In the first two days of sales, the Switch has become Nintendo’s fastest-selling console in the United States, outpacing the record-selling Wii.

Here’s why Nintendo America’s chief operating officer, Reggie Fils-Aime, thinks the time is now  for you to make the switch.

A Switch in Power

Reggie says, “As good as the Nintendo 3DS is: “You can’t play a game like “Legend of Zelda: Breath of the Wild” on it. The power required — not only the computing power, but the graphics required for that game are just not available on a Nintendo 3DS. That makes it a different type of experience. “

Nintendo sees  consumers wanting and needing both platforms. 3DS for the immersive, 3D experience without glasses, the Nintendo Switch for  next generation power and versatility at home and away,

A Switch in Home Use

“The home experience that you can take anywhere is the defining proposition of Nintendo Switch.

The concept of never having to put a game down that you can play anywhere, anytime, as a gamer, is a unique experience.  At home, the Switch will drive a 50-plus inch big-screen TV.”

A Switch in Games

“I’m excited about sports content that’s coming — FIFA, NBA2K from Take Two,” says Fils-Aime.  “What that tells us is that we have a platform that the big third-party developers see a lot of promise in and  are looking to bring their best content on platform.”

A Switch for Developers

“Let’s talk about our independent developers, our Nindies. These companies have a long-standing relationship with us. Yacht Club Games, the studio that brought out Shovel Knight, we’ve been working with this company since there were a total of six employees in that group.

We love that we make it easy for independent developers like these to create content with our platform and we think that will help make Nintendo Switch into a long-term success.

A Switch in Playability

“The biggest differentiator is that our platform is the only place you can experience our games, like  Zelda, Mario, Fire Emblem, says  the COO. 

“From a multiplatform standpoint, you’re able to play a different way than you can with our home competitors. They’re only on that big screen TV, but with the Switch you can then take it with you, have it on the subway. That differentiated experience, we believe, is compelling.

And lastly ours will be the place for this independent content — sometimes showing up on competing platforms but often on Nintendo platform first.

“We built the Nintendo Switch to be a world-class gaming device, meaning we want you first and foremost to play games on the system and have an incredibly fun experience.

We’re talking to a range of companies about other services, companies like Netflix, Hulu, Amazon — things that will come in time. In our view, these are not differentiators. What differentiates us is the way you play with the Nintendo Switch and what you can play. And that will continue to be our focus into the future as we continue driving this platform. [24×7]

Category: Previews & Reviews

About the Author (Author Profile)

Larry Sivitz is founder, publisher and managing editor of Seattle24x7, the founder of SearchWrite Search Marketing, an SEO, PPC and Social Media Thought Leader, and an SPJ award winner for Seattle magazine.