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What's Brewing 10.29.07 Microsoft Wins Facebook Bid. Pays $240 Million for 1% Stake Microsoft has won a high-profile technology industry battle with Google and Yahoo to invest in the social networking upstart Facebook. The two companies said on Wednesday that Microsoft would invest $240 million for a 1.6 percent stake in Facebook. The Facebook growth story, as recounted repeatedly by executives, investors, and spokespeople there, is that the company has been steadily growing at 3 to 3.5 percent a week, a rate supposedly unchanged since Facebook opened its doors to all users. Through the miracle of compounding, that rate should give Facebook 200 million users in nine months. [24x7] Judy's Book Calls It Quits Word on the Web is that Judy's Book, which recently revamped its business model, may be heading for the big sleep. After struggling to monetize its traffic, Judy's Book shifted its business model away from local reviews to emphasize coupons and local deals. The firm had raised over $10 million in two investment rounds. This follows the sale of Judy's Book competitor InsiderPages to IAC's Citysearch and the failure of Backfence.com. Could local be faltering? The evidence would point to the contrary. - Internet ad spending will reach $62 billion and surpass all other media by 2011; local online spending will reach $19.2 billion. Local search is projected to be $4.1 billion. Veronis Suhler Stevenson, August 2007 - Local search is the second most popular online activity after e-mail. Piper Jaffray (2007) - 60% of all local business searches now happen online (33% happen in print yellow pages) and 82% of the people using local search sites follow up their research with offline action. TMP Directional Marketing-comScore, August 2007 [24x7]
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