At last week’s Search Engine Strategies conference in New York City, Seattle-based Widemile Inc. announced the launch of a new Optimization platform that can reduce the time of testing landing page success to a fraction of other systems.”
“After years of intense development, we’re thrilled to now make our optimization technology and expertise available to leading search and interactive marketing firms,” said Robert Bergquist, Widemile CEO and President.
Multivariate optimization makes each advertising dollar more accountable and work harder, making it highly appropriate for the current economic environment. The Widemaile system makes it possible to test multiplke factors and testing levels in a fraction of the time, and with a percentage of the transactional data of traditional systems. The methodology is referred to as Predictive Analytics.
Randy Barney, Director of Site Optimization for Avenue A | Razorfish had this to say: “We’re excited about Widemile’s approach and toolset, which is structured to scale with our business and client needs.” [24x7]
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