This blog will focus on the pulse of the Seattle Web marketing scene, a community that undulates with the currents of Search and interactive marketing in all of its many manifestations. The Silicon Valley may have its its Yahoo!, its eBay, its Apple, and, (gulp), its Google; the Silicon Forest of Oregon may have its WebTrends; but the Emerald City of Seattle and its surrounding areas can stake its rightful claim to a tradition of innovation, imagination and missionary zeal that has transformed it into one of the top Internet marketing capitols of the world.
Consider the reigny atmosphere: Microsoft, encompassing MSN adCenter, MSN Shopping, Windows Live, X-Box, and more; InfoSpace, the purveyors of mobile directory content plus the MetaSearch engines of WebCrawler, MetaCrawler, Dogpile and Excite; Amazon.com and its gold standard for shopping personalization and product search, not to mention A-9, and RealNetworks among many.
Google Kirkland is itself, incredibly prolific, having launched GoogleTalk, the instant messaging client, as well as the player elements for Google Video. There’s also GooglePack, Google’s software bundle as well as Google’s Firefox toolbar. Much of the work on Google Maps was produced out of Kirkland. Also SMS Mobile. The hits go on and on.
There are numerous emerging contenders as well like Findory, TagJag, Pixsy, Pluggd (the Podcast directory), Farecast (a predictive airfare travel search company), Zillow (for real estate records search), Jobster (for jobs search), and Marchex (owners of goClick.com, IndustryBrains, TrafficLeader, Enhance Interactive and more). And lest we not forget, research arms like Atlas, a part of aQuantive and Avenue A | Razorfish and the University of Washington which can count numerous search patents in its IP portfolio. We’ve covered them at Seattle24×7.com
We hope you will enjoy exploring our i-land of Search and marketing as we prepare to clickthrough to the future of performance-based Web advertising, organic Web content optimization, interactive, multimedia marketing communication, and the Web analytics that measure and keep improving it all!
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