When Seattle’s SEOmoz decided to “go private” last year by taking on over a million dollars in venture capital investment, the search world saw a fly in its alphabet soup. Just what ROI could the VC’s see from SEO services that would warrant that kind of investment? First came SEOMoz fee-based “membership” and the monetization of tools which SEOmoz had previously offered to SEO’ers for free. But the skunk works projects are just getting started and the mozzers hope they will come out smelling like a rose. This week, SEOmoz built on its reputation as the Web’s most prolific link-baiters cum search tool makers by unveiling their most ambitious product yet. The name of the service borrows liberally from the ancestral “Moz”-illa and Netscape brand DNA — it’s called Linkscape.
Linkscape offers two types of reports that detail inlinks to a URL, anchor text distribution, domain and overall link metrics including comparison reports that compare link metrics and anchor text distribution of a small group of URLs.
Embracing and extending the moz namespace, the Linkscape reports also encompass two new, branded indices. The fitst is mozRank™ - the raw link popularity of a URL or domain based on analysis of the links pointing to it (similar to global link popularity metrics used by the engines). The second is mozTrust™ - an estimation of how trustworthy a URL or domain is in the eyes of the search engines based on the quality and quantity of trusted links pointing to it.
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