Seattle-based iCopyright has launched a new initiative for publishers that pushes their web content into the e-mail boxes of savvy businesses and consumers with Clip&Copy®.
Clip&Copy, is a free news alert and press clipping service designed to extend the reach of content from thousands of Web sites while providing simple tools for managing the rights to copy and redistribute that content. Clip&Copy currently processes news feeds from the Associated Press, Reuters, UPI, and hundreds of business magazines and websites. Previously, publishers were required to enable the iCopyright intelligent licensing system on their own Web sites to enjoy distribution to Clip&Copy subscribers. Now they can do without the licensing.
“The Clip&Copy service has become such a valuable tool for our users that we decided it was in everyone’s interest to open the channel to all publishers who can deliver an xml feed of their content to us, regardless of their status as iCopyright clients,” said Andrew Elston, Director of Publisher Relations at iCopyright. “Although Clip&Copy is free to users, we generate revenue by associating the content with advertising. We can share that revenue stream with publishers who are not already part of the full iCopyright service — and thus expose this content to even more revenue opportunities when the content is shared further.”
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