Accipiter, which sells ad serving technologies to web publishers in more than 20 countries, has been bought up by Seattle-based Atlas, the technologies business unit of aQuantive, Inc. Accipiter outstanding shares were acquired in exchange for cash consideration of $30.3 million. According to Atlas president Karl Siebrecht, the acquisition will compliment Atlas’s core strength and position among buyers of Internet advertising.
The Accipiter business was founded in 1996 and has operated independently since 2002. From 1996 to 2002, the Raleigh, North Carolina-based company operated under various corporate parents, including Engage and CMGI. Joining Atlas will be the long-standing Accipiter management team with co-founder and CEO Brian Handly leading the team in Raleigh as senior vice president, Atlas. European operations will join Atlas EMEA (Europe, Middle East and Africa).
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