At the just concluded Advertising Week 2006 in New York, Microsoft unveiled a new unified global advertising initiative packaging the full suite of media-enabled products, including Xbox, MSN, Windows Live, Office, Windows Mobile, and Microsoft TV under one advertising solution.
By combining its assets and presenting a unified front to Madison Avenue, Microsoft not only counters Google and Yahoo but also general broadcast and print media as well.
This new era of advertising is about the integration of technology, from personal video recorders to Media Centers. Microsoft is vying to be the company that pulls it all together and helps advertisers intercept more consumers, more frequently, and more effectively.
The bigger Microsoft picture is truly panoramic.
There are 465 million consumers reachable through MSN, and millions more globally through Windows Live, Xbox Live, and Office Online. In addition to the advertising solutions provided by recent releases of Live Search and Live Local, Microsoft is also looking at partnerships with social networking service Facebook, and the recent aquisition of in-game advertising network Massive.
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