Wiley Publishing has recently announced plans to publish a book co-authored by ZAAZ Analytics Director, Jason Burby and CEO, Shane Atchison. Actionable Web Analytics: Using Data to Make Smart Business Decisions will provide a detailed understanding of how businesses can use web analytics to set goals, develop strategies to achieve them, and make adjustments to optimize performance along the way.
In the meantime, for more analytics insight and advice, check out these helpful articles by Burby and Atchison:
Web Analytics: Are People on Your Team Accountable?
Data Smog: The Too-Much-Data Problem
Site Changes? Tag with Care for Better Measurement
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