QuickBooks and Google Unite to Help Small Businesses Attract New Customers

Intuit, makers of Quicken and Quickbooks, has joined Google in announcing a strategic alliance designed to help millions of small businesses promote themselves online using a variety of popular Google services built into most QuickBooks® 2007 products. The alliance combines Intuit’s deep knowledge and experience solving small business problems with Google’s expertise and reach on the Web to help small businesses address their number one objective - attracting new customers.

QuickBooks 2007 will include several services that provide an easy way
for small businesses to use Google to get their businesses and products
noticed on the Internet - right from an icon on the QuickBooks Home
page.

Google AdWords and Google Maps are two of the integrated services.
A new feature entitled QuickBooks Product Listiing Service will enable users to automatically transfer inventory information to Google Base and attract local buyers to their shops.

Intuit will also incorporate Google’s powerful search engine, Google
Desktop™, into QuickBooks 2007 so users will be able to quickly find
customer, vendor or financial information anywhere within QuickBooks or
on their desktop. For security, the new tool can search QuickBooks data
only when it is accessed from within QuickBooks and is tied to
QuickBooks user permissions so search results are limited by the
searcher’s authorization level.

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