Microsoft’s Office Live has nothing to do with Microsoft Office but everything to do with helping a small business set-up and host a Website for free. When it comes to promoting that Website, Office Live is bringing search marketing to the masses. A new, free service called AdManager will let Office Live site owners specify a budget, say $100 a month, and walkthrough the process of deciding which search terms will bring up their ads.
For the time being, those ads will appear only on Microsoft’s own search sites, MSN Search and Live.com. Microsoft says that it is in negotiation with Google, Yahoo and other search sites, which it will add to the options soon after the introduction.
After launching the campaign, AdManager’s analysis tools will report how many clicks each of the keywords attracted and from which search sites, so Search advertisers can decide which are the most effective.
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