Microsoft has decided that a new manager and management structure may be the wining combination for it to turn the corner in Internet search.
The company has named Satya Nadella, an executive in charge of Microsoft’s line of business software, to head research and development for a new group that will now merge Internet search with the advertising platform through which search generates cash.
Nadella, who will take over by April 19, assumes responsibility for a high-profile, high-pressure part of the business where Microsoft has struggled against entrenched competition.
Last month, more than half of the estimated 3.6 billion U.S. Internet searches were done using Google. Yahoo! was second and Microsoft’s MSN/Windows Live Search was third with a 9.6 percent share, according to data released earlier this week by Nielsen//NetRatings. What’s more, Google expanded its market share by 40 percent in the previous year; Microsoft grew 9 percent.
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