In the biggest acquisition in Microsoft’s history, the company has announced that it is acquiring aQuantive, an online advertising services firm, in an all-cash deal at $66.50 per share, for $6 billion.
aQuantive, which has approximately 2600 employees, will continue to operate from its Seattle headquarters as part of Microsoft’s Online Services Business.
aQuantive posted a profit of $54 million last year on revenue of $442 million. Its Digital Marketing Services segment consists of Avenue A | Razorfish and a number of other international agencies. The Digital Marketing technologies (DMT) Group consists of Atlas, a provider of digital marketing technologies and expertise and recently-acquired Accipiter, a publisher-side ad serving technology provider. Atlas Search (formerly Atlas OnePoint or GoToast) enables agencies and marketers to manage their PPC advertising campaigns. Accipiter provides web publishers an inventory management solution.
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