Details are beginning to emerge on Microsoft’s upcoming Google Analytics challenger. Gatineau will launch in beta later this summer to compete with Google and give AdCenter advertisers detailed stats on their campaigns.
Gatineau promises to take analytics one step further with the addition of demographic data. Beta 1 will include the ability to segment data by both age and gender buckets, so you can get more of an idea of what kind of visitors you have.
Google Analytics has already had a major face lift this summer, but Gatineau should provide enough competition to keep the improvements coming.
A Sneak Peek: <http://www.davidnaylor.co.uk/want-to-see-gatineau.html>