Seattle’s Marchex, Inc. today announced a new relationship with Yahoo! Inc. in which Marchex will convert search ad listings from its pay-per-click engine, Enhance Interactive, into Yahoo! Sponsored Search listings.
Yahoo!’s Panama system now provides advertisers with new capabilities including geo-targeting which Marchex will utilize to provide its Enhance Interactive advertisers with more targeted campaigns based on each advertiser’s target markets.
“It is an ongoing initiative for us to offer additional quality distribution to our direct pay-per-click advertisers, and this is a continued step in that process,” said Scott Greenberg, Marchex senior vice president of advertising services. “This partnership will enable us to expand the reach of our advertisers in the United States and beyond.”
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