When Marchex acquired Openlist in May of 2006, it seemed like an ideal pairing that would give OpenList’s local guides and aggregated content a range of network resources and properties to work with. The combination of local and vertical makes for a great lead platform for advertisers (e.g., NY Hotels, SF Restaurants, etc.).
The result of the partnership has just debuted. ustling hotel and restaurant categories featuring summary reviews have been lanched across the Marchex network.
FrenchRestaurants.com on the Marchex network has been trasnformed with picks like L’orangerie (see the Open View summary down the page).
Prior to Open List integration, the Marchex URL network used to simply offer contextually relevant ads parked at a domain. But Open List search and content (plus maps) have turned them into real sites, which improves their monetization capability as well.
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